Stephanie D. H. Evergreen

Make an impact with your research data! Focusing on the guiding principles of presenting data in evidence-based ways so that audiences are effectively engaged and researchers are better understood, Presenting Data Effectively offers the best communication strategies available to those working with data. With this accessible step-by-step guide, anyone—from students developing a research poster for a school project to faculty and researchers presenting data at a conference—can learn how to present and communicate their research findings in more interesting and effective ways. Author Stephanie Evergreen draws on her extensive experience in the study of research reporting, interdisciplinary evaluation, and data visualization, as well as from diverse interdisciplinary fields, including cognitive psychology, communications, and graphic design, to extract tangible and practical data-reporting communication lessons and insights. She then demonstrates how to apply those principles to the design of data presentations to make it easier for the audience to understand, remember, and use the data.

Communicating Your Findings for Maximum Impact

Presenting Data Effectively

Effective Data Visualization: The Right Chart for the Right Data is an easy-to-implement guide that readers can use to quickly determine the best chart type to use, and the best way to format the chart to make their research more useful. The book will include familiar and new graph types, all of which can be made easily, primarily in Excel. Stephanie D. H. Evergreen includes step-by-step instructions with screenshots, and will feature before and after examples of data displays, evaluated through the author's Data Visualization Checklist. Chapters are organized by the kind of stories that can be told about a data set, relying on common research questions and presentation intentions. The chapters will also include categorization by data purpose, using language students see in survey software, such as "rating scale" and other common data collection categories, like "demographics." Each graph will include a description of the circumstances when the graph type works and when it doesn't. In sum, readers will be able to immediately implement the ideas in the book to vastly improve their ability to communicate their data, and the book will remain a useful reference guide after the first reading.

The Right Chart for the Right Data

Effective Data Visualization

Now in striking full color, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts. Watch Stephanie D. H. Evergreen′s latest webinar on tips to make your data presentations successful!

Stephanie D. H. Evergreen

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