Stephanie D. Preston

Ordinary people can perform acts of astonishing selflessness, sometimes even putting their lives on the line. A pregnant woman saw a dorsal fin and blood in the water—and dove right in to pull her wounded husband to safety. Remarkably, some even leap into action to save complete strangers: one New York man jumped onto the subway tracks to rescue a boy who had fallen into the path of an oncoming train. Such behavior is not uniquely human. Researchers have found that mother rodents are highly motivated to bring newborn pups—not just their own—back to safety. What do these stories have in common, and what do they reveal about the instinct to protect others? In The Altruistic Urge, Stephanie D. Preston explores how and why we developed a surprisingly powerful drive to help the vulnerable. She argues that the neural and psychological mechanisms that evolved to safeguard offspring also motivate people to save strangers in need of immediate aid. Eye-catching dramatic rescues bear a striking similarity to how other mammals retrieve their young and help explain more mundane forms of support like donating money. Merging extensive interdisciplinary research that spans psychology, neuroscience, neurobiology, and evolutionary biology, Preston develops a groundbreaking model of altruistic responses. Her theory accounts for extraordinary feats of bravery, all-too-common apathy, and everything in between—and it can also be deployed to craft more effective appeals to assist those in need.

Why We’re Driven to Help Others

The Altruistic Urge

Peter C. Whybrow

Morten L. Kringelbach

Brian Knutson

Our drive to consume -- our desire for food, clothing, smart phones, and megahomes -- evolved from our ancestors' drive to survive. But the psychological and neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in modern conditions of material abundance. Such phenomena as obesity, financial bubbles, hoarding, and shopping sprees suggest a mismatch between our instinct to consume and our current environment. This volume brings together research from psychology, neuroscience, economics, marketing, animal behavior, and evolution to explore the causes and consequences of consumption. Contributors consider such topics as how animal food-storing informs human consumption; the downside of evolved "fast and frugal" rules for eating; how future discounting and the draw toward immediate rewards influence food consumption, addiction, and our ability to save; overconsumption as social display; and the policy implications of consumption science.Taken together, the chapters make the case for an emerging interdisciplinary science of consumption that reflects commonalities across species, domains, and fields of inquiry. By carefully comparing mechanisms that underlie seemingly disparate outcomes, we can achieve a unified understanding of consumption that could benefit both science and society.

Stephanie D. Preston

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