Stephen Bayley

Roger Mavity

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

Life's a Pitch

What Money Can't Buy

Value

General Knowledge

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. Whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, this title tells you how to handle human transactions.

How to Sell Yourself and Your Brilliant Ideas

A collection of Stephen Bayley's writings that span the design guru's entire career.

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Health & Safety. Ugly, generic packaging for cigarettes will soon be mandatory. Bans on attractive presentation for sugar, alcohol and cars will logically follow. Simultaneously, brands are vulnerable as conventional advertising becomes redundant and younger affluent consumers suffer from consumer fatigue. With Signs of Life Stephen Bayley makes the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk-art

Why Brands Matter

Signs of Life

This book discusses man's perennial fascination with, and desire for, stylish cars and looks at the ways in which these feelings are exploited by designers, advertisers, and marketers

Sex, Drink, and Fast Cars

With all the wit, knowledge and wisdom of one of the UK's foremost cultural commentators, Stephen Bayley takes the reader on a satirical roller-coaster ride through the world of art and design in the late 20th century. ______________________________ Someone once said you can find beauty anywhere. But all Eustace Dunne can see is ugliness. The buildings are grey, the people are tired and unimaginative, the food is inedible and life is drab, drab, drab. Growing up in an England ravaged by the Second World War, Eustace resolves to make things beautiful again. A mercurial stint in art school gives him a springboard into a world that is changing so fast you have to hold on tight to keep up. And in that world, ambition, timing and a modicum of talent can transform you into anything you want to be. Before long he's an artist, a designer, a restaurateur, an entrepreneur, a genius. But becoming a bastion of perfect taste can be a grubby business. Eustace's charm may have secured his influence on the homes and hearts of a nation, but there are still people out there who know where the bodies are buried...

The Art of Living

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

Terence Conran

Intelligence Made Visible

Design

Deyan Sudjic

Philippe Garner

Traces the development of modern design and examines architecture, furniture, clothing, and home furnishings from each decade

Twentieth-century Style & Design

Fotoboek over internationale filmsterren, societyfiguren en de paparazzo-fotografie in de periode 1958-1964 in Italië.

The Golden Age of Italian Style and Celebrity

La Dolce Vita

Terence Conran, a visionary and a myopic. A design entrepreneur and imaginative restaurateur, he was a democratising idealist who was also a selfish hedonist. His influence is everywhere in modern Britain from where we live to what we eat. Terence: The Man Who Invented Design is the most definitive, intimate and revelatory biography of this design legend, by two of his closest collaborators, Roger Mavity and Stephen Bayley. Frank, amusing, indiscreet, sharp, rude, respectful and knowing, it tells Terence's story as it evolved, from before Habitat's humble chicken brick to Bibendum's sophisticated poulet de Bresse, via personal successes and corporate calamities, culminating in that peculiar temple to the religion he invented: The Design Museum. It celebrates Terence's genius and immeasurable impact on British life - and ensures his rightful status as national treasure. Terence: The Man Who Invented Design is the most candid, up-close insight into the man and myth.

The Man Who Invented Design

Terence

Some people make living an art, none more so than Eustace Dunne, entrepreneur, maverick, magpie, media darling, advisor to government, bon viveur. Over the course of his long and storied life and career, he will straddle the worlds of design and cuisine and in so doing change them and the tastes of the nation forever....

An extensively illustrated tribute to the life and career of Harley Earl examines the significant impact of his ideas on the course of American automobile design

Harley Earl and the Dream Machine

Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place? In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook. Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.

The Myths of Creativity Exposed, The Truths of Creativity Explained

How to Steal Fire

Sources are eclectic, results mixed, but one thing is certain: car design is being forced up an ever tightening spiral of creativity. These machines are memorials of our tastes, yearnings and capabilities. They have layers of meaning and can, as Henry Ford knew, be read like a book... if only you know how. The story of the car is the story of how the objects of industry became a medium of artistic expression.This book tells that story in a series of case studies which reveal national characteristics: American flair, German technical suprematism, French vernacular chic, gorgeous Italian sculpture, English antiquarianism, Japanese ingenuity, Swedish responsibility. Cars featured appear in chronological date order from the 1908 Ford Model T to 2003 BMW 5 Series.The chosen cars will be specially photographed in a uniform style and reproduced in very textured, 4 colour b/w so as to distance this book from the cliches and conventions of specialist automotive publishing and to highlight form and shape. Each picture will be accompanied by a short critical essay including essential historical material together with colourful anecdotage and quotations as well as a persuasive aesthetic appraisal of each vehicle. This lavish and beautifully designed book is the gift book for all car enthusiasts and design aficionados.

Freedom, Style, Sex, Power, Motion, Colour, Everything

Cars

Since the industrial revolution, when everything ran by clockwork, people have understood how important it is to live in the moment. But over time our world has grown increasingly busy, and we've lost our ability to truly savour each unique experience and the simple pleasures the world has to offer. Cultural commentator and critic Stephen Bayley seeks to explain what real value is: it's about taking the time and making the effort to appreciate things, of understanding the permanent charm of modest daily rituals performed with care and feeling. Of caring about appearances and meaning. Of being bold in matters of taste. Of fully understanding the source of lasting pleasure. Of making every encounter with an object or person meaningful. Value is an elegiac account of what's recently been lost in the digital apocalypse. But also an enthusiastic anticipation of what we can regain in a post-viral, more analogue and more thoughtful world.

What Money Can’t Buy: A Handbook for Practical Hedonism

How do we define taste? The only certainty is that it shifts and changes - sometimes abruptly. With the explosion of vulgar consumerism in the mid-nineteenth century, the Victorians seized upon the notion of good taste as a way of codifying middle-class mores. A century later, to talk about taste had become almost taboo, since judgments made about dress, manners, food and art can often be painfully revealing. And today? When this classic text was first published in 1991, Stephen Bayley illuminated the nuances and niceties of our mercurial understanding of taste. In this new edition, he ranges far and wide to bring us exquisitely up to date. 'I don't know anybody with more interesting observations about style, taste and contemporary design' Tom Wolfe on Stephen Bayley AUTHOR: Stephen Bayley is an author, critic, columnist, consultant, broadcaster, curator and founding director of the influential Design Museum in London. Over the past thirty years his writing has changed the way the world thinks about design. He is the author of Death Drive, one the most talked about books of 2016. SELLING POINTS: * Design-guru Stephen Bayley approaches the thorny and sometimes elitist topic of 'taste' with typical wit, drawing on his expertise in a number of fields from fashion to food * A new edition of a classic book, brought into the new millennium by Bayley's concise critique of modern design 90 colour images

Stephen Bayley

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