Stephen Brown

Summary Sea of Tranquility by Emily St. John Mandel 

Ralf Bierig

Edgar Galván

Joe Timoney

This accessible introduction demonstrates a range of testing techniques in the context of a single worked example that runs throughout. Students can easily see the strengths and limitations of progressively more complex approaches in theory and practice. Test automation and the process of testing are emphasised.

Essentials of Software Testing

“Qualsiasi pazzo può scrivere un romanzo, ma ci vuole un vero genio per venderlo.” Partendo da questa considerazione di J.G. Ballard, Stephen Brown ci mostra che geni del marketing non si nasce: ogni scrittore che ambisca al successo mainstream può diventare un 'promoautore' e contribuire attivamente ad aumentare le vendite del proprio libro.Come? “Le intuizioni migliori nel campo degli acquisti e delle vendite, del marketing e del branding, e di tutte queste orribili cose, si trovano nelle opere di narrativa, non in voluminose e noiose antologie o in articoli accademici aridi come la polvere”. Brown ci accompagna quindi in un'autentica galleria di aneddoti esilaranti e trovate creative che riguardano famose icone letterarie, una vera fonte a cui attingere per trasformare un racconto nel cassetto in un bestseller. Se anche “i più puri tra i letterati erano esperti venditori di se stessi che non si tiravano indietro davanti a un’offerta di vile denaro”, la proposta di Brown è che sia l'autore stesso ad assumersi personalmente la responsabilità delle proprie operazioni di marketing: “Non troverai le risposte in un manuale. Non puoi fare affidamento sugli altri. Se vuoi giocare a fare l’esteta effeminato, disprezzando il mercato, sarai tu a pagare il prezzo più alto”.

Vendere il tuo libro con successo

Elizabeth Hirschman

Pauline Maclaran

This in-depth analysis examines how and why Southern culture was forever changed when Scotch-Irish immigrants flooded the Appalachian Mountains in the 1700s. Geographical similarities between Southern Appalachia and the Highlands of Scotland and Ireland are discussed, as well as the parallels and differences of the two cultures in four basic areas—music and dance, agricultural practices, fighting and hunting techniques, and technological innovativeness. More than 300 years of the communities' ideology is explored based on data culled from ethnographic observation, interviews at various heritage sites, historic accounts, archived letters, and other textual documentation.

The Scotch-Irish in Southern Appalachia

Two Continents, One Culture

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community.

And Other Marketing Animals

Brand Mascots

The Green Book

Sharon Ponsonby-McCabe

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

facebook book

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Writing Marketing

The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results.Presenting a range of work by scholars and practitioners, this collection offers the most comprehensive examination of CIDA's efforts in over a decade. Contributors explore recent trends in Canadian foreign aid, including topics such as its place in Canadian politics, gender and security concerns, advocacy and public engagement, the complexity of CIDA policies, and CIDA's relationship with non-governmental organizations. The perspectives assembled in Struggling for Effectiveness bring clarity to the issue of foreign aid while judiciously gauging Canada's record and offering concrete suggestions for strengthening CIDA's efforts to help people living in poverty.Extensively researched and comprehensive in scope, Struggling for Effectiveness will be indispensable to anyone interested in Canadian assistance abroad and Canada's place in a rapidly changing world.Contributors include Stephen Baranyi (University of Ottawa), David Black (Dalhousie University), Elizabeth Blackwood (Simon Fraser University), Stephen Brown (University of Ottawa), Dominique Caouette (Université de Montréal), Adam Chapnick (Canadian Forces College), Denis Côté (Canadian Council for International Cooperation), Molly den Heyer (Dalhousie University), Nilima Gulrajani (London School of Economics), Hunter McGill (University of Ottawa), Anca Paducel (Graduate Institute of International and Development Studies, Geneva), Rosalind Raddatz (University of Ottawa), Ian Smillie (independent scholar and consultant), Veronika Stewart (Simon Fraser University), and Liam Swiss (Memorial University of Newfoundland).

CIDA and Canadian Foreign Aid

Struggling for Effectiveness

Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato’s Socrates and Paulo Freire that has profound implications for contemporary education. Brown not only sheds new light on the surprising and significant points of intersection between ancient rhetoric and radical praxis as embodied in the teaching philosophies of Socrates and Freire, using the philosophy of each to illumine the teaching of the other, but uses this analysis to lead contemporary education in a bold new direction, articulating a vision for a neo-humanist pragmatism. The book draws on the post-Freudian theories of Jacques Derrida, Peter Brooks, and Otto Rank, as well as on the neo-pragmatism of Cornell West to craft a new radical pedagogy configured to the realities of "post flash-crash" America. In the process, it discovers a space for a much broader application of Freire’s teaching philosophy than previous works, moving beyond a narrow focus on "liberatory" pedagogy or "teaching resistance," toward a neo-humanist pragmatism emphasizing interactive learning, problem-posing analysis, and civic engagement. Brown crafts a social-epistemic praxis that fuses the pedagogies of Freire and Socrates, joining the analytical, the ethical, and the political as part of an inquiry and intervention into the real, the good, and the possible that poses problematic aspects of contemporary reality in a search for the program content of a Pedagogy of Social Change.

Ancient Rhetoric/Radical Praxis

The Radical Pedagogies of Socrates and Freire

Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Brands and Branding

Jim Bell

David Carson

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse

[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]

The Marketing Code

Provides instructions for making whimsical Halloween crafts, from the oh-so wicked party hat and wacky Willie Webber spider puppet to the glittered cat silhouette party hat and pumpkin tiara.

A Glittered Guide for Whimsical Crafting!

Glitterville's Handmade Halloween

Ceil Lucas

A revolutionary new DVD that teaches you practical English using real conversations Improve Your English: English in the Workplace combines the video advantages of DVDs with the educational benefits of fluent American English speakers in unscripted interviews. You will benefit from hearing real people--men and women from various regions and occupations--having spontaneous conversations about the workplace, their jobs, and careers. The DVD also has a transcript and workbook designed to refine your listening and speaking skills. Includes one 120-minute DVD.

Hear and see how English is actually spoken--from real-life speakers

Improve Your English: English in the Workplace

Zvonko Vranesic

Fundamentals of Digital Logic with VHDL Design teaches the basic design techniques for logic circuits. The text ptovides a clear and easily understandable discussion of logic circuit design without the use of unnecessary formalism. It emphasizes the synthesis of circuits and explains how circuits are implemented in real chips. Fundamental concepts are illustrated by using small examples, which are easy to understand. Then, a modular approach is used to show how larger circuits are designed. VHDL is a complex language so it is introduced gradually in the book. Each VHDL feature is presented as it becomes pertinent for the circuits being discussed. While it includes a discussion of VHDL, the book provides thorough coverage of the fundamental concepts of logic circuit design, independent of the use of VHDL and CAD tools. A CD-ROM containg all of the VHDL design examples used in the book, as well Altera's Quartus II CAD software, is included free with every text.

EBOOK: Fundamentals of Digital Logic

Rory Stewart, a thirty year old former British diplomat and soldier of distinction and accomplishment, is posted to serve as governor in a province of the newly liberated Iraq. His job is to help build a new civil society at peace with itself and its neighbours - an ambitious mission, admittedly, but outperforming Saddam should surely not prove too difficult...

Stephen Brown

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