Stephen Fenichell

The Making of a Synthetic Century

Plastic

Scott Bedbury

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World

The Rise and Fall of OPM Leasing Services

Other People's Money

Carolyn Kepcher

One of Donald Trump's trusted advisers shares her hard-won wisdom and business advice for young professional women, explaining how to get ahead in the cutthroat world of modern-day business, how to deal with a difficult boss, how to maintain a healthy balance between work and one's personal life, and more.

Business Lessons from The Apprentice's Straight Shooter

Carolyn 101

Stephen Fenichell

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