Stephen Spinelli Jr.

Heather McGowan

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.

How Teams Consistently Innovate

Disrupt Together

O livro é destinado a quem pretende abrir um negócio ou mesmo aos que desejam ampliá-lo, e ensina como se preparar nas adversidades e a simplificar a tomada de decisão, aumentando as probabilidades de sucesso. Com ferramentas úteis e de fácil entendimento, Não arrisque tudo também ilustra a importância da sabedoria nos negócios, enfatizando que o empreendedorismo é uma carreira e apenas os vencedores conseguem se manter no jogo para tentar obter sucesso em um novo projeto.

COMO OS EMPREENDEDORES ASSUMEM RISCOS E TOMAM DECISÕES

NÃO ARRISQUE TUDO

To successfully innovate, teams need to become more intentionally observant of their surroundings, and more empathetic to the needs of those they seek to serve. Now, master a new set of discovery tools for doing all this – and integrate them into a complete innovation framework that works. Navigating Spaces - Tools for Discovery is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Natalie Nixon drills down to focus specifically on the discovery process. Reflecting new research and interviews with 12 diverse innovation practitioners, Nixon introduces a deep inventory of tools and tactics you can use to probe for discovery, iteratively assess interactions, and create a complete "map of understanding." By creating this map, you can observe whether your innovations will achieve the outcomes you intend, shape better solutions, and unearth powerful new opportunities – both in incremental improvements and in entirely new systems. Navigating Spaces - Tools for Discovery is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Natalie Nixon, Ph.D., is a hybrid thinker, synthesizing creative and analytical approaches to arrive at innovative opportunities. A design-thinking researcher, she has 15+ years of experience as an educator, and has worked in the fashion industry as an entrepreneurial hat designer and in sourcing for The Limited Brands in Sri Lanka and Portugal. Her consulting interests are in business design and in extending fashion strategies to other industries. She earned her BA (cum laude) from Vassar College, Anthropology and Africana Studies; M.S. from Philadelphia University, Global Textile Marketing; and Ph.D. from the University of Westminster, London, Design Management.

Navigating Spaces - Tools for Discover (Chapter 9 from Disrupt Together)

Healthcare presents unique challenges for innovators. Its problems are complex, and resist single-domain solutions, and require an interdisciplinary, system-level perspective. This challenges comfortable patterns of work and thought, and long-standing organizational arrangements. Now, discover a complete framework and powerful techniques for designing and implementing healthcare innovation that works. Interdisciplinarity, Innovation, and Transforming Healthcare is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. James E. Stahl drills down to focus specifically on innovation in healthcare. Dr. Stahl explains how to facilitate the true interdisciplinarity at the heart of healthcare innovation, rather than simply throwing people from different disciplines together and hoping for the best. He introduces key tools drawn from multiple disciplines, showing how to solve "wicked problems" by improving interaction amongst clinicians, engineers, economists, designers, social scientists, entrepreneurs, nurses, psychologists, and others. He also presents a complete case study: creating the Operating Room of the future, which required taking two ORs offline to identify, test, and prototype solutions in a real-world simulation. Interdisciplinarity, Innovation, and Transforming Healthcare is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. James E. Stahl, M.D., C.M., M.P.H., is a practicing board-certified internist at Massachusetts General Hospital, Senior Scientist at the MGH-Institute for Technology Assessment, Research Director for the MGH Outpatient RFID project, and Adjunct Professor in Mechanical and Industrial Engineering at Northeastern University. He is an outcomes researcher with expertise in decision science, health technology assessment, and simulation modeling. His research focuses on redesigning clinical processes, applying and implementing new technologies in the clinical environment, interdisciplinary collaboration, and ethics.

Interdisciplinarity, Innovation, and Transforming Healthcare (Chapter 14 from Disrupt Together)

Women buy or influence 85% of all consumer purchases, control 73% of household spending, and make 69% of household health decisions. However, research consistently demonstrates that women are not satisfied with the product and service innovations offered to them. One possible reason: 85% of product designers and engineers are men. Whatever the reason, there is an immense opportunity for companies to create innovations that women will welcome. Now, learn how to do this, and integrate women's wants and needs into a complete innovation framework that works! Broad Thinking - Connecting Design and Innovation with What Women Want is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Yvonne Lin drills down to focus specifically on integrating the needs of women into your innovation processes. Lin shows how to go beyond "pink it and shrink it" strategies that only insult woman customers. You'll learn how to craft innovations that address "we, not me"… pay attention to the whole experience, not just the product… deliver real-life benefits, not just "theoretical" benefits… create objects with human traits… and more. By surfacing these issues, you're likely to create offerings that are more appealing to both women and men. Broad Thinking - Connecting Design and Innovation with What Women Want is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Yvonne Lin is an expert at considering gender in developing compelling and functional solutions to complex design problems. A founding member of 4B and the Femme Den, she was named a Master of Design by Fast Company, and is inventor on 20+ patents. She has designed products and experiences for Nike, Johnson and Johnson, HP, American Express, LEGO, Pyrex, Nissan, and Under Armour. Formerly Associate Director at Smart Design, she holds BA degrees in both Visual Art and Engineering from Brown University.

Stephen Spinelli Jr.

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