Steve Kaplan

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy, and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work, and explains what tools were used (or should have been used).

The Serious Business of Being Funny

The Hidden Tools of Comedy

Describes how to grow a business safely and efficiently to a desired size, discussing assessing the health of the current business, the importance of sales, formulating growth strategies, maximizing value, and common mistakes.

Build a Bigger, Better Business

Be the Elephant

como conseguir e manter grandes clientes

A estratégia do elefante

Alan Wood

Tim Reeser

Containing checklists and technical best practices; this guide explains how to maximize the suite components to enable and manage secure access to applications and data across the Internet; intranets; extranets; and WANs; LANs; and wireless networks. --

Citrix Access Suite 4 for Windows Server 2003: The Official Guide, Third Edition

A comic hero or heroine also goes on a journey, but for the comic hero, it's often quite, quite different. The hero decides to go on the adventure; the comic hero often has no choice. The hero has a wise old man; the comic hero often meets an idiot who inadvertently says something that can teach him a thing or two. Steve Kaplan will show you the diverse paths that comedy takes in The Comic Hero's Journey.

Serious Story Structure for Fabulously Funny Films

The Comic Hero's Journey

Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work."Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. "Kaplan shows you how to think BIG, act BIG, and win BIG."Jeffrey Gitomer, author of The Little Red Book of Selling. "A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant."Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephantsthe big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful ideahow to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know.

Bag the Elephant

The founder and CEO of The Difference Maker, Inc. shares his insights into sales, presenting techniques and strategies designed to help readers land the "Elephant" client by crafting winning presentations and cultivating contacts.

Steve Kaplan

About

Books

Join the club