Erica Sadun

Steve Sande

The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right. Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. • Peek behind the curtain to learn how web review sites really work • Get your product into shape and ready for your marketing push • Craft great pitches that sell your excitement and explain your product’s key features and appeal • Lead reviewers “by the hand” with simple, succinct language • Avoid common mistakes that kill your chances for a review • Create the essential PR support material your product needs • Respond productively to both good and negative coverage • Keep bloggers in the loop about what you’ll be doing next Includes exclusive worksheets and checklists for: • Profiling potential customers • Evaluating competitors • Estimating market size • Writing and checking your pitch • Tracking and targeting bloggers

The Art of Promoting Your App on the Web

Pitch Perfect

*Includes a new Q&A with the creator of Siri! Sweet-talk Siri for iOS 7 into doing practically anything! Under iOS 7 and OS X Mavericks, Siri is better than ever: faster, smarter, more responsive. And it’s even more amazing when you really know how to talk to it. Top Apple experts Sande and Sadun introduce you to the newest version of Siri. This release offers more functionality than you ever thought possible! You’ll find tested step-by-step instructions for perfect results--including new Siri techniques and responses you won’t discover anywhere else! Teach Siri to recognize requests and take dictation more accurately Help Siri recognize, track down, and connect with family and friends Transform Siri and iTunes Radio into your personal DJ (and tell Siri what songs you never want to hear again) Check Yelp or Rotten Tomatoes reviews and place OpenTable reservations Return calls, play specific voicemails, and check your email Make appointments, take notes, and set reminders Blog with Siri using email or text messaging Tweet updates and track up-to-the-minute Twitter trends Trigger reminders when you arrive at the supermarket, drugstore, or any other destination Retrieve up-to-the-minute sports stats Use Siri to control apps, access device settings, and enable Airplane mode Teach Siri how to pronounce names correctly Find the nearest store selling the products you need Answer math and science problems with Wolfram Alpha Make sure Siri responds only to you, not to an impostor Discover the silly side of Siri (including our top 10 Siri jokes)

Mastering the Language of Apple's Intelligent Assistant

Talking to Siri

Michael Grothaus

iPad 2: It looks different. It acts different. It connects to the world, yet it is as personal as a well-worn book. And now it has two cameras! Taking Your iPad 2 to the Max is written so that anyone can quickly get up to speed on Apple’s latest hit. As bloggers at The Unofficial Apple Weblog (TUAW.com), the authors have the happy privilege of working with Apple products every day, and they'll guide you through all of the perks of being an iPad 2 owner. This book takes you from selecting and buying an iPad, to connecting it to the Internet, to using the incredible power of the iPad and all its apps to enhance your life. Whether you’re using your iPad to surf the Internet, admire family photos, listen to music, watch movies, create or edit movies, or read a book, this book will help guide you. Discover how your iPad 2 can be a virtual shopping mall, opening the door to purchases of music, books, videos, and movies. This book will help you organize your daily life through the use of Calendar, Notes, and Contacts, communicate with friends and colleagues with Mail, and find your way with Maps. You'll also learn how get the most out of your iPad's two cameras. Taking Your iPad 2 to the Max introduces the essentials of using your iPad 2 for recreation, travel, and work—and includes the basics of Apple's iWork suite for iPad. Learn to create business or personal documents with Pages, make professional presentations with Keynote, and keep data and finances under control with Numbers.

Taking Your iPad 2 to the Max

Unleash the power of your new iPhone 4S or other iOS 5-driven iPhone and take it to the limit using powerful tips and techniques from the Apple experts at TUAW, Erica Sadun, Steve Sande, and Michael Grothaus. Fast and fun to read, Taking Your iPhone 4S to the Max shows you how to get the most out of your iPhone using Apple’s new iOS 5. Whether you're using the new iPhone 4S or earlier iPhone that runs the new iOS 5, you’ll find all the best undocumented tricks, as well as the most efficient and enjoyable introduction to the iPhone available. Starting with an introduction to iPhone basics, you’ll quickly discover the iPhone’s hidden potential, like how to connect to a TV, use Voice Control using Siri, have video chats with FaceTime, and call friends overseas with low-cost VoIP. From the unified e-mail inbox and surfing the Web with Mobile Safari, exploring the world of social networking, using the multitasking capabilities of iOS 5, taking and editing photos, shopping for apps, media, and books, or just managing phone calls—you’ll find it all in this book. You’ll even learn tips on where to get the best iPhone accessories. Get ready to take your iPhone 4S and earlier running the new iOS 5 to the max!

For iPhone 4S and Other iOS 5-Enabled iPhones

Taking Your iPhone 4S to the Max

It looks different. It acts different. There's no right way to hold it. It responds to the touch of your fingertips. It's the Internet in your lap. It connects to the world, yet it is as personal as a well-worn book. Taking Your iPad to the Max is written so that anyone, from a computer-savvy teenager to a 92-year-old great-grandmother, can quickly get up to speed on Apple's latest hit. As bloggers at The Unofficial Apple Weblog (tuaw.com), we have the happy privilege of working with Apple products every day. The iPad is so different from any computer you've ever used, and we realize many people could use a helping hand, to feel comfortable buying and using an iPad. We take you from selecting and buying an iPad, to connecting it to the Internet, and then demonstrate just how to use the incredible power of the iPad and all its apps to enhance your life. Whether you're using your iPad to surf the Internet, admire family photos, listen to music, watch movies, or read a book, we're here to guide you. We show you how your iPad can be a virtual shopping mall, opening the door to purchases of music, books, videos, and movies. We help you organize your daily life through the use of Calendar, Notes, and Contacts, communicate with friends and colleagues with Mail, and find your way with Maps. The iPad is more than the ultimate leisure device; it's also a work tool. Taking Your iPad to the Max guides you through the basics of Apple's iWork suite for iPad. Learn to create business or personal documents with Pages, make professional presentations with Keynote, and keep data and finances under control with Numbers.

Taking Your iPad to the Max

Sweet-talk Siri® for iOS 6 into doing practically anything! In iOS 6 and OS X Mountain Lion, Siri is more amazing than ever—and it’s even better when you really know how to talk to it. Now, two top Apple® tech experts show how to talk the newest version of Siri into doing more than you ever thought possible! Look up what you want to do, and you’ll find tested step-by-step instructions for getting perfect results—including new ways to do everything from checking football scores to posting on Facebook! Teach Siri to recognize requests and take dictation more accurately Check Yelp reviews and place OpenTable restaurant reservations Launch apps hands-free Find out where your friends are right now Choose a great movie with Rotten Tomatoes reviews Get up-to-the-minute player stats for baseball, football, or soccer Blog with Siri using email or text messaging Tweet updates, complete with location or appointment info Create location-based reminders that trigger at destinations like the drugstore Help Siri recognize and connect with your family and friends Transform Siri into your personal media DJ Find the nearest store that’s selling whatever you want Answer math and science problems with Wolfram Alpha Make sure Siri responds only to you, not to an impostor Discover the silliness Apple engineered into Siri

Learning the Language of Apple's Intelligent Assistant

Sweet-talk SiriTM into doing practically anything! Apple’s Siri voice technology is even more amazing when you really know how to talk to it. Now, two top Apple tech experts show how to talk Siri into doing more than ever before! Just look up what you want to do, and you’ll find tested step-by-step instructions for getting exactly the results you want. From start to finish, this book is packed with quick and easy ways to make Siri even more reliable and useful—and way more fun! • Get more accurate recognition every time you use Siri • Ask questions that avoid “misunderstandings” and lead to precise, accurate answers • Check weather forecasts, stock prices, and lots more • Help Siri recognize and connect with your spouse, children, and parents • Use Siri to stay in touch with friends, colleagues, and customers • Transform Siri into your personal media DJ • Find the nearest store that’s selling whatever you’re looking for • Let Siri calculate restaurant tips and “splitting the tab” • Use Siri to organize your life—and never miss another commitment • Answer math and science problems with Siri and Wolfram Alpha • Dictate memos, text and Twitter messages, and even blog posts • Make sure Siri responds only to you, not to an impostor

Steve Sande

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