Subhash C. Jain

Robert Bird

R. Bird

. . . a gratifying collection of informed and engaging contributions. John A. Tessensohn, European Intellectual Property Review The importance of intellectual property rights is now well established as a vital component in the success of firms and nations. The diverse contributors to this volume, drawn from the fields of law, business and economics, clarify and analyze the problems and promise of IP policy from a global perspective. They discuss both developed and emerging nations and advance the understanding of this increasingly important topic. The articles address issues from an interdisciplinary focus with an emphasis on current topical issues. Topics addressed include intellectual rights protection in emerging nations such as China, an exploration of a specific cross-national intellectual property perspective, strategies for protecting intellectual property rights, and a guide to understanding emerging and non-western legal systems. A mix of theoretical and practical observations helps the reader navigate the increasingly international topic of intellectual property as well as offers strategies for optimal utilization of intellectual property assets. The volume serves well both as a solution-oriented book and as a tool for facilitating further discussion and analysis in the classroom. Scholars and students in law, business and economics, as well as business practitioners interested in a global perspective on IP policy, will enjoy this book.

The Global Challenge of Intellectual Property Rights

Ben L. Kedia

America is at the frontier of modern technological and scientific advances and sustaining economic growth depends substantially on its ability to advance that frontier. This insightful book provides some important ideas to enhance this process. The con

Restoring America�s Global Competitiveness through Innovation

George T. Haley

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Marketing Planning and Strategy

A clear, up-to-date presentation of the principles of flow in open channels A fundamental knowledge of flow in open channels is essential for the planning and design of systems to manage water resources. Open-Channel Flow conveys this knowledge through the use of practical problems that can be solved either analytically or by simple numerical methods that do not require the use of computer software. This completely up-to-date text includes several features not found in any other book on the subject. It derives one- dimensional equations of motion using both a simplified approach and a rigorous approach, and it explains the distinction between the momentum and mechanical energy equations. The author places great emphasis on identifying the types and locations of the control sections that are essential in analyzing flow profiles, and he includes a section on recently recognized nonunique flow profiles. Offering numerous worked examples that are helpful in understanding the basic principles and their practical applications, this book: * Presents the latest computational methods for profiling spatially varied and unsteady flow * Includes end-of-section exercises that measure and build understanding * Fully explains governing equations in algebraic and differential form * Brings sluice-gate analysis completely up to date * Covers artificial channel controls such as weirs, spillways, and gates, and special topics such as transitions in supercritical flow and flow through culverts Written in metric units throughout, this excellent learning tool for senior- and graduate-level students in civil and environmental engineering programs is also a useful reference for practicing civil and environmental engineers.

Subhash C. Jain

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