Subroto Bagchi

Covers topics such as: how to decide when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company, and writing the business plan to choosing the right investors.

Golden Rules for Success in Today's World

The High Performance Entrepreneur

An inspiration to a generation of entrepreneurs, Subroto Bagchi considers himself a career salesman, of products, services and ideas. In his new book, Sell, Bagchi presents the concepts of selling and salesmanship from his unique perspective. Through stories and anecdotes drawn from his repertoire of experiences, extensive reading and the careers of ace professionals he has encountered in his life, Bagchi touches on each stage of the traditional selling process and elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even wizardry. Dip into this book to get insights into: • How knowing about the life-cycle of the coho salmon will help you prospect better; • Distinguishing real customers with purchasing power from time-wasters who will merely give you the runaround; • How creating a playbook well in advance can guarantee you a sale; • The transformational effect of believing in the value of your product and how you can bring your customer around to share your vision; • Why the power of persuasion ranks higher than the power to convince, and why persistence tends to become meaningless after a point. Marked by Bagchi’s characteristic wisdom and practicality, Sell is a rich, illuminating and contemporary treatise on salesmanship that dispels a narrow view of the act of selling and redefines it as a skill every professional needs to succeed in their career.

The Art, the Science, the Witchcraft

Sell

'Go, kiss the world' were Subroto Bagchi's blind mother's last words to him. These words became the guiding principle of his life. Subroto Bagchi grew up amidst what he calls the 'material simplicity' of rural and small-town Orissa, imbibing from his family a sense of contentment, constant wonder, connectedness to a larger whole and learning from unusual sources. From humble beginnings, he went on to achieve extraordinary professional success, eventually co-founding MindTree, one of India'Ã‚Â™s most admired software services companies. Through personal anecdotes and simple words of wisdom, Subroto Bagchi brings to the young professional lessons in working and living, energizing ordinary people to lead extraordinary lives. Go Kiss the World will be an inspiration to 'young India', and to those who come from small-town India, urging them to recognize and develop their inner strengths, thereby helping them realize their own, unique potential.

Life Lessons for the Young Professional

Go Kiss the World

`Moving and deeply empathetic...From richly varied experiences, Bagchi explains how to conduct one's career with both intelligence and integrity. This fine book will command a deservedly wide readership.' Ramachandra Guha, author of India after Gandhi `This book is important because it equates professionalism with an inspirational capacity to serve with total integrity---a central attribute of the most important change-makers of our time.' Bill Diayton, Founder and CEO, Ashoka The Professional is Subroto Bagchi's most deeply felt book. Bagchi's first best-selling book, The High-Performance Enterpreneur, shared his story of building a company. His second best-seller, Go Kiss the World, was the story of his life, a motivation to young people that anyone can achieve. But as Subroto Bagchi says: `Go Kiss the World did not provide a tool kit.' In The Professional he gives us his knowledge, based on his lifelong experience, of what it takes to be a professional, what qualities you need to become a great professional, and what are the challenges of the future a professional must be prepared for. Most importantly, he asks and gives answers to the toughest question every professional faces: Is what Iam going to do now, faced with a difficult decision and multiple options, the professional choice to make? In a world where a `sub-prime crisis' and a `Satyam saga' were incomprehensible; where the global economic meltdown has affected the livelihoods of millions of people; where companies and individuals are routinely revealed to have made unprofessional choices, The Professional provides the explicit and implicit code of conduct---the boundaries which separate a skilled individual from a professional. Read The Professional and find the power within you to acquire the cutting edge required for the twenty-first century workplace and gain entry into the club of professionals.

The Professional

conversations with pathmakers

Zen garden

Highly Readable, Crisply Written&Inspirational Reading For Any New Indian EntrepreneurFrontline Difficult Though Setting Up A Business Is, Becoming A High-Performance Entrepreneur Is Harder Still. And Yet, Of The Many Thousands Who Try, There Are Those Who Go On To Become Successful; Some Even Graduate To Setting Up Companies That Hold Their Own Against The Toughest Competition, Becoming Icons Of Achievement. In The High-Performance Entrepreneur, Subroto Bagchi, Co-Founder And Chief Operating Officer Of Mindtree Consulting, Draws Upon His Own Highly Successful Experience To Offer Guidance From The Idea Stage To The Ipo Level. This Includes How To Decide When One Is Ready To Launch An Enterprise, Selecting A Team, Defining The Values And Objectives Of The Company And Writing The Business Plan To Choosing The Right Investors, Managing Adversity And Building The Brand. Additionally, In An Especially Illuminating Chapter, Bagchi Recounts The Systems And Values Which Have Made Indian It Companies On A Par With The Best In The World. High-Performance Entrepreneurs Create Great Wealth, For Themselves As Well As For Others. They Provide Jobs, Crucial For An Expanding Workforce Such As India S, And Drive Innovation. In India As Elsewhere, Governments Have Become Much More Entrepreneur Friendly Than Ever Before And The Rewards Of Being A Successful Entrepreneur Are Many. More Than Just A Guide, This Is A Book That Will Tap The Entrepreneurial Energy Within You. The Tips Offered In The Book Can Make All Of Us, Businessmen And Employers, Better At Our JobsBusiness India [A] Wonderful Book Which Will Go A Long Way In Guiding Aspiring EntrepreneursSahara Times A Guiding Light To Budding EntrepreneursI.Times Of IndiaFree Press Journal

High Performance Entrepreneur

‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’ In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder, and subsequently Chairman, of Mindtree Ltd, as well as practical advice on growth-related issues such as dealing with consultants or navigating strategy traps and M&As, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale. The book leads you to evaluate: • Is your organization’s infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism? • Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? • Does your sales force have as many hunters as it has farmers? Or is it dominated by a grizzly who just waits for the salmon to land in its mouth? • In a fiercely competitive environment, are you really stepping ‘out of the box’ and learning from unusual sources? Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

Subroto Bagchi

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