Matthew Frederick

Sung Jang

Martin Thaler

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

101 Things I Learned in Product Design School

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as: - Why all design occurs in relation to the body - Why every product must be designed as part of a system - The difference between clever and gimmicky, and between kitsch and camp - Why every product has a "right" weight - Why it's usually more effective to persuade through story than argument Written by three experienced design instructors and professionals, 101 Things I Learned(R) in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.

Sung Jang

About

Books

Join the club