Chris Malone

Susan T. Fiske

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

How We Relate to People, Products, and Companies

The Human Brand

Shelley E. Taylor

This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.

Social Cognition

An insightful examination of why we compare ourselves to those above and below us. The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation’s collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another’s perceived status persists among individuals and groups. In Envy Up, Scorn Down, noted social psychologist Susan Fiske examines the psychological underpinnings of interpersonal and intergroup comparisons, exploring why we compare ourselves to those both above and below us and analyzing the social consequences of such comparisons in day-to-day life. What motivates individuals, groups, and cultures to envy the status of some and scorn the status of others? Who experiences envy and scorn most? Envy Up, Scorn Down marshals a wealth of recent psychological studies as well as findings based on years of Fiske’s own research to address such questions. She shows that both envy and scorn have distinctive biological, emotional, cognitive, and behavioral characteristics. And though we are all “wired” for comparison, some individuals are more vulnerable to these motives than others. Dominant personalities, for example, express envy toward high-status groups such as the wealthy and well-educated, and insecurity can lead others to scorn those perceived to have lower status, such as women, minorities, or the disabled. Fiske shows that one’s race or ethnicity, gender, and education all correlate with perceived status. Regardless of whether one is accorded higher or lower status, however, all groups rank their members, and all societies rank the various groups within them. We rate each group as either friend or foe, able or unable, and accordingly assign them the traits of warmth or competence. The majority of groups in the United States are ranked either warm or competent but not both, with extreme exceptions: the homeless or the very poor are considered neither warm nor competent. Societies across the globe view older people as warm but incompetent. Conversely, the very rich are generally considered cold but highly competent. Envy Up, Scorn Down explores the nuances of status hierarchies and their consequences and shows that such prejudice in its most virulent form dehumanizes and can lead to devastating outcomes—from the scornful neglect of the homeless to the envious anger historically directed at Tutsis in Rwanda or Jews in Europe. Individuals, groups, and even cultures will always make comparisons between and among themselves. Envy Up, Scorn Down is an accessible and insightful examination of drives we all share and the prejudice that can accompany comparison. The book deftly shows that understanding envy and scorn—and seeking to mitigate their effects—can prove invaluable to our lives, our relationships, and our society.

How Status Divides Us

Envy Up, Scorn Down

Daniel Todd Gilbert

Gardner Lindzey

Leading experts from all areas of social psychology contribute to a discussion of new scientific methods and analytic techniques and look at research advances in their respective specialties.

The Handbook of Social Psychology

Fiske provides psychologists with a cutting-edge approach on evolutionary and cross-cultural psychology. The book addresses research on three different levels: brain function and cognition, individual and situations, and groups and cultures. The second edition has been updated to present contemporary research in social psychology. It also discusses increasingly important issues in the field. This includes emotion science and the impact of neuroscience on social and personality psychology. Psychologists agree that the second edition captures an important movement in social psychology with the core motives approach.

Core Motives in Social Psychology

Social Beings

Daniel T. Gilbert

The foremost reference resource for academics, researchers, and graduate students in psychology looking for the most current, well-researched, and thorough information in the field of social psychology Established for over 50 years; no other reference in the field can claim the stature or thoroughness of content as this classic resource Represents the full field from neuron to nation This fifth edition brings on board mostly new authors as befits a vigorous, cutting-edge science Features chapters on social neuroscience, mind perception, morality, and social stratification, among other new topics 4 Volumes http://onlinelibrary.wiley.com/book/10.1002/9780470561119

Handbook of Social Psychology, 2 Volume Set

Patrick E. Shrout

Donald W. Fiske's professional life and collaborations are themselves a textbook in the development of the field of personality. From the field's early origins in personnel selection, rating accuracy, and psychotherapy outcomes, to its current status of theoretical and methodological maturity -- complete with mid-life crises -- the field has been fundamentally changed by Fiske's work, and the changes have influenced generations of scholars. This festschrift is a celebration of Fiske's impact, but not merely of his impact on the history of personality research. Instead, the volume focuses on ongoing debates and issues that have been framed or influenced by Fiske's work. The festschrift's three sections are organized around three themes in Fiske's writings -- themes that also correspond to three periods in his career. This volume examines current thinking about what can be known about personality, how constructs relevant to personality psychology are best measured, and how to approach specific research problems in personality and related fields. The contributors create an eminent cross-section of the development and current status of personality methods. In addition to Fiske's eminent contemporaries, the contributors to this volume include Fiske's former students, collaborators, and his two children, both of whom are behavioral scientists. The accomplishments of his students, colleagues, and children testifies to the range of psychologists who have benefited from his scholarly and practical wisdom. This collection is a valuable textbook for an advanced graduate course as well as appealing as a scholarly resource. Many of the contributors are renown psychological leaders who have made available their latest original thoughts. The book concludes with an essay by Fiske offering his perspective on the central themes: behavioral and social science metatheory, methods, and strategies.

A Festschrift Honoring Donald W. Fiske

Personality Research, Methods, and Theory

′Since its very first edition, Social Cognition has been the undisputed bible of the field. Insightful, authoritative and beautifully written by two of the field′s most eminent researchers, it is an indispensable guide for students and scientists alike′ -Daniel Gilbert, Harvard University

From Brains to Culture

Robert J. Sternberg

Donald J. Foss

This book presents the most important contributions to modern psychological science and explains how the contributions came to be.

Susan T. Fiske

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