Stephen Kline

William Leiss

Jackie Botterill

Sut Jhally

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Consumption in the Mediated Marketplace

Social Communication in Advertising

Kyle Asquith

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Even so, most debates about the significance of the program have failed to take into account one of the more important elements of its success--its viewers. Through a major study of the audiences of The Cosby Show, the authors treat two issues of great social and political importance--how television, America's most widespread cultural form, influences the way we think, and how our society in the post-Civil Rights era thinks about race, our most widespread cultural problem. This book offers a radical challenge to the conventional wisdom concerning racial stereotyping in the United States and demonstrates how apparently progressive programs like The Cosby Show, despite good intentions, actually help to construct "enlightened" forms of racism. The authors argue that, in the post-Civil Rights era, a new structure of racial beliefs, based on subtle contradictions between attitudes toward race and class, has brought in its wake this new form of racial thought that seems on the surface to exhibit a new tolerance. However, professors Jhally and Lewis find that because Americans cannot think clearly about class, they cannot, after all, think clearly about race. This groundbreaking book is rooted in an empirical analysis of the reactions to The Cosby Show of a range of ordinary Americans, both black and white. Professors Jhally and Lewis discussed with the different audiences their attitudes toward the program and more generally their understanding and perceptions of issues of race and social class. Enlightened Racism is a major intervention into the public debate about race and perceptions of race--a debate, in the 1990s, at the heart of American political and public life. This book is indispensable to understanding that debate.

the Cosby show, audiences, and the myth of the American dream

Enlightened racism

Justin Lewis

Terry Threadgold

Professor Justin Lewis

Rod Brookes

Nick Mosdell

Lecturer in Media Studies and Cultural Studies Rod Brookes

Based on extensive original research, Shoot First and Ask Questions Later provides a comprehensive analysis of media coverage of the war in Iraq in 2003. The authors look closely at the main actors involved through a broad range of interviews with journalists (both embedded and non-embedded), news editors, news heads, and with key planners at the Pentagon and the UK Ministry of Defence. This book also investigates how the war was represented on television, employing both a systematic content analysis of the broadcast news coverage of the war and a series of case studies that unravel key moments of good and bad reporting during the war. Finally, it examines how people responded to and interpreted the information they received from the media, drawing upon both large-scale surveys and focus groups. What emerges, for all its blemishes, is a picture of a sophisticated, military public-relations campaign - one that had less to do with censorship than with promoting certain kinds of coverage. At the heart of this was the embedded journalists program, which has clearly changed the way war is reported. In future, the authors argue, journalists need to understand their role in this public relations effort, and to ask questions not only when access is denied, but also when it is granted.

Media Coverage of the 2003 Iraq War

Shoot First and Ask Questions Later

Jeremy Earp

"سلسلة من التأملات العميقة والمذهلة حول...العلاقة بين 11 سبتمبر وتوسيع الإمبراطورية الأمريكية" مقتبس من تقديم هاورد زن "يعد هذا الكتاب أداة مهمة لا غنى عنها في الحملة الهادفة إلى إنقاذ الديمقراطية الأمريكية من أعدائها في الداخل. إنه كتاب يثير المشاعر ويقوي العزيمة كما أنه يوضح وينوّر كثيراً من الحقائق" روبرت ماكتشينزني، مؤلف كتاب إعلام غني، وديمقراطية فقيرة يحتوي هذا الكتاب على 25 مقابلة مشوقة مع نخبة من المفكرين السياسيين ومجموعة من المطلعين على ما يجري داخل الحكومة، تكشف عن استغلال واستخدام حكومة بوش للصدمة التي أعقبت هجمات 11 سبتمبر والحرب على الإرهاب في دفع وتكريس خطة المحافظين الجدد القديمة للهيمنة على العالم عن طريق القوة العسكرية. وتوضح هذه المقابلات الرؤية الأيديولوجية التي تقف وراء السياسية الأمريكية الخارجية منذ 11 سبتمبر، وتعاين الإستراتيجيات السياسية التي تم استخدامها لإقناع الشعب الأمريكي بهذه الرؤية وترويجها إعلامياً. مقابلات مع طارق علي - بنجامين باربر - مديا بنجامين - نعوم تشومسكي - كفن دناهر - مارك دانر - شاديا دروري - مايكل إريك ديسون - دانييل إلزبيرغ - ستان غوف - ويليام هارتنغ - تشالمرز جونسون - جاكسون كاتس - مايكل كلير - المقدم (المتقاعد) كيرين كوايتكوسكي - نورمان ميلر - زيا ميان - مارك كرسبن ميلر - سكوت رتر - فاندانا شيفا - نورمان سولمون - غريغ سبيتر- عمانوئيل وولرستاين - جودي ويليامز - ماكس وولف

Hijacking Catastrophe: 9/11, Fear and the Selling of American Empire

اختطاف كارثة: ١١ سبتمبر الخوف والترويج لإمبراطورية أمريكة

Essays in Culture, Media, & Politics

The Spectacle of Accumulation

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Sut Jhally

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