T N Hari

M S Subramanian

Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.

The Making of Bigbasket

Saying No to Jugaad

Shradha Sharma

Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.

Lessons from the Start-up Trenches

Cut the Crap and Jargon

Sanjay Swamy

The COVID-19 pandemic was a bolt from the blue. The world never expected it; neither was it prepared. This is a kind of crisis that most of us are unlikely to experience more than once in our lifetimes. Individuals and companies are trying hard to cope and adapt. The truth though is that we constantly deal with crises in our lives. The consequences of some of these crises are far worse than those posed by the pandemic. Imagine being born in Afghanistan in the 1980s or 1990s or being born to a sex worker in any country. Life itself would be a crisis. Yet, some deal with a crisis with equanimity and courage while some others give up. A crisis can be a great opportunity for innovation. Almost every great innovation has been in response to a crisis of some sort. We have seen this in recent times, and we have seen this throughout history. Sailing through a Storm brings us this hope. An inspiring read, this comprises beautiful stories of women and men who dealt with adversity, how they emerged strong and successful, and how drawing from their lives we too can turn the storm around to make it work for us.

T N Hari

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