Ted Rubin

This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally. It contains 140 AhaMessages™ that inspire new ways to build relationships online that truly grow and prosper. In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people. In Ted Rubin on How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we've forgotten in our rush to new technologies. He shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Ted Rubin on How to Look People in the Eye Digitally is part of the THiNKaha series whose slim and handy books contain 140 well thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier and easily share Ted's quotes on Twitter, Facebook, LinkedIn, and Google+.

Bringing In-Person Social Skills to the Digital World

Ted Rubin on How to Look People in the Eye Digitally

Kathryn Rose

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results

Return on Relationship

Selling to the DigitallyConnected Customer

Ted Rubin

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