Oliver Morton

The Economist

An intimate, profound portrait of the Earth's closest neighbor from an award-winning science writer and Economist senior editor Every generation has looked towards the heavens and wondered at the beauty of the Moon. Fifty years ago, a few Americans became the first to do the reverse---and Earth-bound audiences shared their view of their own planet hanging in the sky instead. In this short but wide-ranging book, Oliver Morton explores the history and future of humankind's relationship with the Moon from the earliest astronomers such as van Eyck and Galileo through the first space flights and anticipating next phase of our interaction with the Moon, as a portal and stepping stone to further space exploration. The Moon's gentle light has spoken of love and loneliness; its battered surface of death and the cosmic. For some, it is a future on which humankind has turned its back. For others, an adventure yet to begin. Advanced technologies, new ambitions and old dreams mean that men, women and robots now seem certain to return to the Moon. What will they learn there about the universe, the Earth-and themselves? And, this time, will they stay?

A History for the Future

The Moon

This revised and expanded ninth edition is based on The Economist's own house style manual and is a boon for everyone who wants to communicate with the clarity, style, and precision for which The Economist is renowned. As the introduction says, "clarity of writing usually follows clarity of thought." The Style Guide gives general advice on writing, points out common errors and clichés, offers guidance on consistent use of punctuation, abbreviations, and capital letters and contains an exhaustive range of reference material—covering everything from accountancy ratios and stock market indices to laws of nature and science.

The Ecomist Style Guide

Offers basic advice on numeracy and using numerical methods to solve problems and make decisions, explaining techniques for forecasting, sampling and hypothesis testing, and presenting information graphically.

The Essentials of Business Numeracy

Numbers Guide

Peter Stanyer

Supported by numerous charts and detailed analysis, The Economist Guide to Investment Strategy outlines how to construct investment strategies appropriate for individual investors. It looks at the risks and opportunities of uncomplicated strategies and it comes with wealth-warnings for those who wish to explore more sophisticated and fashionable investment approaches. It emphasizes the importance of taking into account insights from behavioral analysis as well as the principles of traditional finance. It highlights how habitual patterns of decision-making can lead any of us into costly mistakes, and it stresses how markets are most dangerous when they appear to be most rewarding.

How to Understand Markets, Risk, Rewards, and Behaviour

The Economist Guide to Investment Strategy (3rd Ed)

Marc Levinson

Extensively revised and updated following the fallout from the global financial crisis, the 6th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.

Why they exist and how they work

The Economist Guide to Financial Markets (6th Ed)

Bob Vause

In today's volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you: Know whether a company is well run and doing well? Decide which ratios and benchmarks to use to assess performance? Work out if a company has massaged its results? Recognise the danger signs on the corporate horizon? Compare companies operating in different sectors or countries? These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company's annual report, judge a customer's creditworthiness, assess a company's investment potential, and much more.

Guide to Analysing Companies

John Simmons

Rita Clifton

Sameena Ahmad

Brands and Branding (The Economist Series)

For more than 25 years, Pocket World in Figures has been the indispensable handbook on the state of the world, covering demographics, industry, politics, geography, culture and more. Where else would you find out, in a single volume, that Ukraine is the most equal country on earth, that Russia has the world's highest divorce rate or that Monaco, uniquely, has more telephone landlines than people? The new edition includes data from over 180 countries, presented in a series of rankings and country profiles. Updated, revised and expanded each year to include new rankings and features, it also includes detailed statistical profiles of more than 65 of the world's major economies, the euro area and the world itself. And, once again, the 2019 edition will showcase the Economist's strength in data journalism by including charts and graphs, and will invite readers to test their knowledge with its world rankings quiz.

Pocket World in Figures 2019

Navi Radjou

Jaideep Prabhu

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal

How to do more with less

Frugal Innovation

For more than 25 years, Pocket World in Figures has been the indispensable handbook on the state of the world, covering demographics, industry, politics, geography, culture and more. Where else would you find out, in a single volume, that Zambia is the most entrepreneurial country on earth, that Qatar uses the most energy per head of population, and the Virgin Islands has the fourth highest murder rate of any region in the world? The new edition includes data from over 180 countries, presented in a series of rankings and country profiles. Updated, revised and expanded each year to include new rankings and features, it also includes detailed statistical profiles of more than 65 of the world's major economies, the euro area and the world itself. And, once again, the 2020 edition will showcase the Economist's strength in data journalism by including charts and graphs, and will invite readers to test their knowledge with its world rankings quiz.

Pocket World in Figures 2020

Naomi Stanford

Business failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6.3 million business start-ups and over 5.7 million business shut-downs. Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason). involve holistic thinking about the organisation be for the future rather than for now not to be undertaken lightly - it is resource intensive even when going well be seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair.)

Creating high-performing and adaptable enterprises

Guide to Organisation Design

Stephen Satchell

Now in its fourth edition, this classic guide to investment strategy has been revised to give up-to-date ideas on pensions, investments of passion and more. Peter Stanyer and Stephen Satchell's Guide to Investment Strategy looks at the risks and opportunities of uncomplicated strategies and comes with wealth warnings for those who wish to explore more sophisticated approaches. It explains the importance of insights from behavioral analysis, the principles of traditional finance, and highlights how habitual patterns of decision-making can lead any of us into costly mistakes. After all, markets are most dangerous when most rewarding.

How to understand markets, risk, rewards and behaviour

Guide to Investment Strategy

This expanded eleventh edition of the bestselling guide to style is based on the Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which the Economist is renowned. As the introduction says, 'clarity of writing usually follows clarity of thought.' The Economist Style Guide gives general advice on writing, points out common errors and clichés, offers guidance on consistent use of punctuation, abbreviations and capital letters, and contains an exhaustive range of reference material - covering everything from accountancy ratios and stock market indices to laws of nature and science. Some of the numerous useful rules and common mistakes pointed out in the guide include: *Which informs, that defines. This is the house that Jack built. But: This house, which Jack built, is now falling down. •Discreet means circumspect or prudent; discrete means separate or distinct. Remember that "Questions are never indiscreet. Answers sometimes are" (Oscar Wilde). •Flaunt means display, flout means disdain. If you flout this distinction you will flaunt your ignorance •Forgo means do without; forego means go before. •Fortuitous means accidental, not fortunate or well-timed. •Times: Take care. Three times more than X is four times as much as X. •Full stops: Use plenty. They keep sentences short. This helps the reader.

Style Guide

The ultimate resource for understanding and interpreting important economic figures Economic indicators are increasingly complicated to compute and comprehend. Yet in today's challenging economic environment, economic indicators are also more important than ever. This highly accessible seventh edition of the Guide to Economic Indicators presents the complicated subject of economic indicators in a conversational tone, helping readers to quickly gain an understanding of economic indicators, including why they're important, how to interpret them, and their reliability in predicting future economic performance. The book Describes how economic indicators can be manipulated to demonstrate almost any business cycle Examines how GDP, invisible balances, the terms of trade, and unemployment are used to interpret economic data Includes over ninety tables and charts Fully updated and revised, the Guide to Economic Indicators, 7th Edition is an invaluable resource for anyone searching for a clear explanation of the world's underlying economic realities.

Making Sense of Economics

Guide to Economic Indicators

Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focussed world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognised techniques for solving financial problems, analysing information of any kind, forecasting and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points, and great emphasis is put on the all-important aspect of how you present and communicate numerical information effectively and honestly. At the back of the book is an extensive A-Z dictionary of terms covering everything from amortisation to zero-sum game. Whatever your business, whatever your management role, for anyone who needs a good head for figures The Economist Numbers Guide will prove invaluable.

The Economist Numbers Guide 6th Edition

Explains the purpose, reliability, and significance of over one hundred social and economic indicators, including population, unemployment, nominal exchange rates, money supply, labor costs, and public expenditure

The Economist Guide to Economic Indicators

A blueprint for understanding and interpreting essential economic information From the publishers of The Economist, the renowned international business weekly, this practical resource offers a detailed road map of all the major—and many of the less well-known—economic indicators in existence today. Explaining exactly what they are, why they are significant, how reliable they are, and—perhaps, most importantly—how to interpret them, it covers over 100 indicators, including: GDP Population, employment, unemployment Public expenditure Personal and disposable income Fixed investments Imports and exports Nominal exchange rates Money supply and money stock Wages, earnings, and labor costs. Clearly organized, accurate, and accessible, The Economist Guide to Economic Indicators is an indispensible reference for understanding key economic data from around the world. Success in today's global business environment requires a thorough knowledge of important economic figures and a firm grasp of their meaning. Now, The Economist Guide to Economic Indicators provides you with a detailed road map of all the major—and many of the less well-known—indicators that exist worldwide. Economic indicators provide invaluable insights into how different economies and different markets are performing, enabling practitioners to adjust their investment strategies in order to achieve the best return. However, in order to make the right decisions, you must know how to interpret the relevant indicators. The Economist Guide to Economic Indicators enables you to read—and use—indicators accurately and effectively. Covering approximately 100 indicators—including GDP, population, exchange rates, disposable income, public expenditure, and bond yields—this practical resource explains exactly what they are, why they are significant, where and when they're published, and how reliable they are. Perhaps most importantly, the Guide shows you how to interpret these indicators correctly, providing straightforward guidelines through which you can distill such vital information as start and end points for changes, inflational influences, time frames, and yardsticks for judging future trends. Organized to highlight linkages and aid interpretation, and incorporating data for the fifteen largest industrial countries, this concise, accessible guide is essential for anyone eager to be brought up to speed on these key economic measurements.

Ann Wroe

Over a million copies sold Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant. - Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics. - critique is a noun. If you want a verb, try criticise. - use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.

The Economist

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