Theodore B. Kinni

Tom Staggs

Este libro muestra el método para crear un negocio exitoso siguiendo el ejemplo de Disney. Desde cómo tratar al cliente, organizar a los empleados y plantear un proyecto, hasta la manera de mantener el lugar de trabajo para dar un servicio de calidad.

Disney y el arte del servicio al cliente

Donna Greiner

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!

WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

1,001 Ways to Keep Customers Coming Back

Discusses Ayn Rand's philosophy of objectivism and how it applies to business.

Theodore B. Kinni

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