Factors Affecting International Brand Equity and Brand Image
Michael Kelly, Philip Shapira, Scott Andrew Shane, Akihiro Yoshikawa, Annie H. Liu, Brian Woodall, Cheol S. Eun, David Methé, Douglas J. Puffert, E. Prater, Eric C. Chang, John Peter Stern, John R. McIntyre, John Sullivan Wilson, Koji Tanabe, Milind Shrikhande, Stanley I. Warshaw, Thomas H. Noe, Valentine Long