Chunka Mui

Tim Andrews

Paul Carroll

Inventing the World We Can Proudly Leave Our Kids By 2050

Brief History of a Perfect Future

Over the last thirty years interest in the raku pottery technique has grown hugely - the excitement, immediacy and unpredictability of the raku process catching and firing the imagination of professional and amateur potters alike. Despite its association with amateur pottery classes, when practised at a higher level, it is an unforgiving, demanding medium which tests pots and potters to the limit. The famous Japanese potter Hamada said that he wanted to wait until the end of his life before making raku pots as it was the most difficult and important technique to master. A growing number of potters have turned to this medium however, as a serious expression of their work, finding new (or perhaps old) and varied techniques to explore, and thriving on the opportunities provided by the raku process to transform accidents and mistakes into new techniques or innovative pieces. This new edition of Raku has new text and is beautifully illustrated in full colour throughout with an almost totally new selection of images from the work of the many highly-regarded raku potters featured. As in the previous edition, an important focus of the book is the exploration of the work, inspiration and influences of some sixty-five artists. The gallery of artists featured has been greatly updated and expanded to reflect new techniques by established raku potters and also the work of more recent converts to the medium. New entries include Toshio Ohi, Maika Korfmacher, Yasuo Terada, Marvin Sweet, John Wheeldon, Maila Klementinnen, Ashraf and Sue Hanna and Justin Novak to name but a few. This also remains a highly practical book for the practicing potter, providing a fresh and comprehensive overview of raku techniques, covering clay types, glazes, kilns, firing methods and reduction processes. It also provides recipes for clays and glazes used by the potters featured. A history of raku is also included following its inception in Japan at the end of the 16th century to its introduction to the West by Bernard Leach up until the present day. Those exciting early years are vividly brought to life with anecdotes from David Leach (Bernard's son and with whom the author shared a studio for a number of years). Raku provides all the essential practical information needed to raku fire and will also be an inspiration for other potters and a source of delight for all those interested in contemporary ceramics.

Raku

Sununta Siengthai

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

The Changing Face of Management in Thailand

Stanley Paliwoda

Junsong Chen

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Marketing Management in Asia.

Wilson Chew

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now. Through a variety of sector and country contexts – from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the value, meaning, auditing, aligning, extending and architecture of brands from the likes of Haier, Ah Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai Airways in markets as diverse as Japan, Laos, Korea and Singapore. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

From the Inside Out

Building Brands in Asia

A Brief History of a Perfect Future

Nartnalin Chompusri

Bryan J. Baldwin

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.

Tim Andrews

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