Todd Herman

Now a Wall Street Journal bestseller. A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals. The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

The Power of Secret Identities to Transform Your Life

The Alter Ego Effect

Matthew MacDonald

Allen Jones

Rakesh Rajan

This book is an invaluable companion when tackling a wide range of Visual Basic 2005 problems. It meets your need for fast, effective solutions to the difficulties you encounter in your coding projects. The book collates these problems and explains their available solutions. These one-stop solutions have been chosen with professional developers in mind and feature a careful balance of code and text: the code gives you everything you need to solve the problem at hand, while the accompanying text carefully explains how it solves your problem and, more importantly, why it works the way it does.

A Problem-Solution Approach

Visual Basic 2005 Recipes

Cultural Writing. Poetry. This book explores our complicated interactions with the images, and memories of death. The book includes photographs, artwork and texts by professional and non-professional artists and touches on aspects of the very substance and frailty of human life as it passes while exploring both the diversity as well as the common threads in our experiences of death. "Todd Herman has done a wonderful job with this subject. The book will spark a dialogue about issues that are too often avoided" -- Elizabeth Westrate, Producer and Director of A Family Undertaking.

A Book about Death

In Passing

Scott Allie

A group of Shanghai traders have come to America hoping to escape a string of weird deaths at the teeth and claws of unseen monsters, but when the strange yet familiar fog reveals that the curse has found them, even they don't know what that has to do with the terrible change coming over the Americans in this small seaside town. Teen.

The Fog

Eevi Jones

Our little hero is growing up in a world that can seem big, loud, and scary. Some people tell him he's too small, too young, or too whatever. But when he puts on his cape and learns to play through the fearless traits of his superhero stuffed animal, Captain Storm, he finds the courage and resilience to show up in a more brave way and ultimately unlocks his heroic self. This children's book captures the big idea nested in the already Wall Street Journal and Publisher's Weekly bestseller, The Alter Ego Effect, from award-winning Performance & Mental Game Coach to Olympians, leaders & public figures, Todd Herman. What's the big idea? Humans find out what they're made of when they play with the idea of acting through the abilities of someone or something else they admire. And kids are better at it than adults. Little kids will enjoy following the story of Captain Storm, who makes his way through a maze of adventures and everyday challenges. This fun read will inspire them to believe in themselves and face down tough stuff with more grit.

Todd Herman

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