Tom Albrighton

Are you an introvert? If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes. Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that's easy or fun for one person can be way too much for an introvert. That's fine as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining. Freelancing offers introverts a way out - a chance to work alone, control their workload and create their own workspace. It can be ideal. However, it also takes work. Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support. Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence. The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing. Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want. What you'll learnGetting started How to tell if you're an introvert Why work is tough on introverts, and how freelancing can help Why introversion is a strength, not a weakness Choosing your future Deciding what you want Identifying all your skills and qualities Building your freelance work Identifying your clients Setting an earnings target Getting set up Getting the right workspace and equipment Taking care of your physical and mental health Building a network of collaborators and suppliers Setting boundaries - physical, temporal and psychological Managing your time The three time horizons you need to watch How to steer clear of 'time suckers' How to balance exploration and exploitation Working with clients What makes a good client? Why saying 'no' is so important - and how to do it How to spot rogue clients What to do when clients move on Marketing yourself The best ways to find new clients Building a marketing mix that works for you Creating your website, testimonials and personal pitch How to survive a networking event Setting and agreeing prices How to shoot for the top of the 'deal zone' How to set and frame your prices How to stop self-sabotaging when quoting for work Building your confidence How to build confidence When to go beyond your comfort zone Understanding your explanatory style How to overcome impostor syndrome Choosing self-supporting beliefs Letting go of self-limiting beliefs You can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. And The Freelance Introvert will show you how.

Work the Way You Want Without Changing who You are

The Freelance Introvert

How to Write Clearly

Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you'll learn...Understand the product and its benefits Pinpoint how the product helps people. Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader Uncover your reader's inner fears and desires. Use empathy to get inside the reader's feelings. Decide how your copy will change how they think, feel or act. Capture your aims in the brief. Engage the reader in your message Talk to the reader and make your copy more like a conversation. Use the same words that the reader uses. Bring the product to life with rich, sensory language. Make your copy active, positive and specific. Craft compelling copy Learn eight proven formulas for enticing headlines. Choose a rock-solid structure. Create powerful calls to action. Use 20 proven strategies for creative copy Show the product in a new light. Use humour, wordplay, metaphors and contrasts. Turn weakness into strength. Make persuasion and psychology work for you Learn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say... 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur 'Tom's put a lifetime of learning into this book.' Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking 'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!' Katherine Wildman, Host, The Writing Desk 'Tom has written the best all-round introduction to copywriting available today.' Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer 'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.' Doug Kessler, Creative Director & Co-founder of Velocity

Copywriting Made Simple: How to Write Powerful and Persuasive Copy that Sells

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

How to write powerful and persuasive copy that sells

Copywriting Made Simple

So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: * Define your service and understand the unique value you bring * Craft a strategy to guide every decision you make * Identify your ideal clients and how you can reach them * Set prices that will bring you the rewards you deserve * Negotiate deals without losing your cool or compromising on price * Market yourself and build a personal brand * Get a firm grip on your finances and keep the money flowing in * Understand your clients and work with them in a positive, productive way * Manage projects and make best use of your time * Collaborate with others and explore new ways to work * Take care of yourself, gain confidence and maintain a positive state of mind. If you want a freelance life of happiness, security and wealth, start reading The Freelancer’s Business Brain today. With a foreword by Sophie Cross, editor of Freelancer Magazine.

Work smart, gain clients, make money

The Freelancer's Business Brain

If you love spending time alone, One for Joy is for you. Solitude is more than the absence of other people. It’s an experience just like any other, and it can be as joyful, valuable and inspiring as any other aspect of our lives. It’s time we rediscovered the lost art of being alone. One for Joy is a treasure trove of ideas, stories and reflections that looks at every side of solitude: - Why solitude is so important for introverts, and why our need to be alone is sometimes hard for others to understand - How we experience solitude, and how solitude and company relate to each other - The many ways to be alone, from brief daydreams to solo journeys, everywhere from wide-open spaces to cosy nooks - The benefits of solitude, from resting and recharging to focused work, self-care and deep reflection - Ideas and reflections on solitude from Byron and Charlotte Brontë to Bo Burnham and Kate Bush, and fictional characters from Pippi Longstocking to Darth Vader - How digital technology and social media have changed our experience of solitude. Wide-ranging and insightful, with a light and readable style, One for Joy is a fun and fascinating read for anyone who’s happy on their own.

One for Joy: An introvert’s guide to the secret world of solitude

"A true gift to every freelancer" - "Highly recommended" - "Refreshing, practical, and inspirational" - "So much fun to read" - "Packed with good, solid advice" - "Any freelancer would benefit from this book"So, you've gone freelance. And you're making a living. But have you made yourself a life? Freelancing should set you free. But for some, it's more like a prison sentence - because they just don't make enough money. Cash Money Freelancing will show you how to turn your freelance business into a bona fide money-making machine. It's packed with ideas to turbo-charge your freelancing, from setting your goals through to making better deals, earning higher fees and exploring new ways to grow. Here's what you'll learn... Understanding work, wealth and money mind What does wealth mean to you? (It's more than just money...) Why you need a 'money mind' as well as a 'work mind' Why 'just doing the work' isn't enough Why earning more money needn't mean tossing your principles overboard Setting direction Knowing your purpose How to set an earnings target Why you have to leave your past behind Identifying your ideal client Why you need to build a financial cushion Setting and presenting your prices How to understand the unique value you offer The best ways to charge - and what you should charge for Why precedents are so powerful - and profitable How to present your prices more persuasively Negotiating deals like a pro Why you need to keep emotion out of negotiations How to set your topline and baseline prices Knowing your best alternative to a deal - and your prospect's Why introductory discounts and free samples make no sense Proven techniques for increasing your rates Why you have to charge more - not just work more How to charge more to new and existing clients Should you keep pace with inflation - or just double your rates overnight? Ways to be more entrepreneurial Build a menu of service packages to help clients buy from you Work on retainer or sell service subscriptions Specialize, semi-specialize or generalize? Get some help by buddying up or delegating Broaden your business by diversifying or moving along the value chain. If you've got the skills, the work and the clients, but your freelance business still isn't jumping the way it should, Cash Money Freelancing has the answers you need. It's like a double espresso for your freelance business! Look at it this way. This book costs less than a round of drinks, but the ideas it contains could add hundreds or even thousands to your freelance earnings. You do the math!

Tom Albrighton

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