Tom Asacker

"This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'-every sentence should be savored." -Tom Peters "Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." -Seth Godin, author of The Icarus Deception "This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." -Inc. Magazine In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others. The Business of Belief is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice. The next big idea in business is BELIEF.

How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

The Business of Belief

The Business of Belief How the World's Best Marketers Designers

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

Tom Asacker

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