Tom Duncan

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

Principles of Advertising & IMC

Jun Liu

Michael Manson

Pushkar Lele

Beiyan Nan

Biological Rotary Nanomotors

Heather Kennett

D. G. Mackean

Dave Hayward

Doug Wilford

Bryan Earl

Exam Board: Cambridge Assessment International Education Level: IGCSE Subject: Science First Teaching: September 2015 First Exam: June 2017 Make best use of your department's specialist skills with this all-in-one textbook, designed and organized by an experienced Combined and Co-ordinated Science syllabus teacher. Providing full coverage for the Cambridge IGCSE Combined and Co-ordinated Science (0653 and 0654) syllabuses, this single textbook approach makes classroom teaching easier by covering the syllabus content for the three Sciences together in one place. It facilitates a coordinated teaching approach across separate classes, with content organized in line with the syllabus for subject specialists, and provides easy and cost-effective transitioning for students moving from a combined course to a coordinated one where they show clear improvement during their course. - Make classroom teaching easier with a single textbook covering the syllabus content for the three Sciences - Use one textbook across separate classes, with content organized in line with the syllabus for subject specialists - Easy and cost-effective transitioning for students moving between the two levels, with all content covered in one place

Cambridge IGCSE Combined and Co-ordinated Sciences

This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2023. Written by renowned expert authors, our updated resources enable the learner to effectively navigate through the content of the revised Cambridge O Level Physics (5054) syllabus for examination from 2023. - Develop strong practical skills: practical skills features provide guidance on key experiments, interpreting experimental data, and evaluating results; supported by practice questions for preparation for practical exams or alternatives. - Build mathematical skills: worked examples demonstrate the key mathematical skills in scientific contexts; supported by follow-up questions to put these skills into practice. - Consolidate skills and check understanding: self-assessment questions, exam-style questions and checklists are embedded throughout the book, alongside key definitions of technical terms and a Glossary. - Navigate the syllabus confidently: content flagged clearly with introductions to each topic outlining the learning objectives and context. - Deepen and enhance scientific knowledge: going further boxes throughout encourage students to take learning to the next level.

Cambridge O Level Physics

Offering a complete course for senior students of electronics, this text begins with basic electronics principles. It develops the concepts through semiconductors, analogue electronics and digital electronics.

Electronics for Today and Tomorrow

The bestselling title, developed by International experts - now updated to offer comprehensive coverage of the core and extended topics in the latest syllabus. - Covers the core and supplement sections of the updated syllabus - Supported by the most comprehensive range of additional material, including Teacher Resources, Laboratory Books, Practice Books and Revision Guides - Written by renowned, expert authors with vast experience of teaching and examining international qualifications We are working with Cambridge International Examinations to gain endorsement.

Cambridge IGCSE Physics 3rd Edition

Would you like to start earning CASH with no out of pocket expense starting TODAY? Then this book is for you. My system can work for part time employees, college students, home makers that have little time available, and seasoned investors as well. By helping homeowners stay in there homes you can charge from $300.00 to $2500.00 for as little as one hour of your time. By putting contracts together from defaulting homeowners and then offering them to other investors you can earn $5000.00 to $10.000. per contract. I wrote this book as a guide of what not to do when you first start your investing career...based on the hype of the infomercials we all see and here and what I personally experienced when first entering the real estate investing market. I wanted to give to the new investor a chance to really inter the investing arena loaded with information and a guide to create cash to support there investment career and with a fresh new approach... Do Not take advantage of the defaulting homeowner! Try to approach every deal with a win/win attitude. It will give you a new wealth financially and a great feeling of really being able to help someone in need of your experience and expertise. The public will be calling and recommending your services because of your fair treatment of them instead of the cut them off at the knees approach that everyone else is teaching. This book will teach you the real estate terms that you need to know to be effective when talking to bankers, other investors, real estate agents and title companies. It will teach you how to start earning cash TODAY, with no out of pocket expense just your time. Enjoy this very candid journey and as always; Happy Investing....Tom Duncan

Tom Duncan

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