Tom Greever

Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

Articulating Design Decisions

Conversar com as pessoas sobre seus designs pode parecer uma aptidão básica, mas pode ser uma tarefa difícil de ser bem-feita. Em muitos casos, o modo como você se comunica com os stakeholders, os clientes e outras pessoas que não são designers talvez seja mais importante do que os próprios designs. Isso porque, se você não puder obter o apoio dessas pessoas, seu trabalho jamais verá a luz do dia – não importa quão bom ele seja. Este guia prático tem como foco os princípios, as táticas e os métodos práticos para apresentar seus designs. Não importa se você faz o design de aplicativos, de sites ou de produtos, você aprenderá a obter o apoio das pessoas que exercem influência em seu projeto, com o objetivo de proporcionar a melhor experiência possível aos usuários. • Conheça o processo de preparar e apresentar seus designs. • Entenda os pontos de vista dos stakeholders e saiba como ter empatia com eles. • Cultive habilidades implícitas e explícitas para ouvir. • Conheça táticas e estratégias para dar as respostas mais eficazes possíveis como feedback. • Gere a documentação apropriada para as suas decisões a fim de evitar conversas repetitivas. • Saiba por que um acompanhamento posterior é tão importante quanto a própria reunião.

Articulando Decisões de Design

Daniel Berlin

Tap into the wisdom of experts to learn what every UX designer needs to know. With 97 short and extremely useful tips, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, or what approaches aren't helpful at all. With these 97 concise tips, editor Tom Greever presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. "Make a Commercial First"--Steve Turbek "Think Twice Before You Specialize"--Ingrid Cruz "You Have the Power to Design the Future"--Gail Giacobbe "Design the Presentation That Gets the Job Done"--Rakesh Patwari "Bring Themes, Not Interview Questions to Exploratory Research"--Shanti Kanhai "Not Everything That Counts Can Be Counted"--Drew Lepp "Design with Diversity in Mind"--Caleb Williams "There Is No Standard Design Process"--Luke Chen

Collective Wisdom from the Experts

97 Things Every UX Practitioner Should Know

Erfolgreich mit Kunden und Stakeholdern kommunizieren und die bestmögliche User Experience erzielen

UX-Design überzeugend vermitteln

"Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This session led by Tom Greever, author of Articulating Design Decisions, provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience."--Resource description page.

Tom Greever

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