Claude Hopkins

Tony Melvin

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines - 2 Laws for Call-to-Action - 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: - Uncommon words defined. - Example ads referenced by Claude. - Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

Scientific Advertising Revisited and Revitalized for Today

How to Be a Marketing Genius

Claude Hopkins' work has been revisited and revitalized by best-selling author and entrepreneur, Tony Melvin, who has isolated 114 Marketing Laws that still apply in today's online world.

How to be a Marketing Genius

Ed Chan

Where can the everyday Australian learn about asset protection and structuring? Tony & Ed point out that no means of public education exists for those who want to learn how the rich do it, and that's why they wrote this book. With tax legislation becoming more complex, Tony & Ed have simplified and summarised the important points so that anyone who wants to learn now has the opportunity.Here's a taste of what's inside...The difference between a company structure and a trust. The 7 different types of trusts and how to use them. Why you should rarely buy an investment in your own name.How to protect your assets from lawsuits, taxes and creditors. How to maximise the tax benefits of your investments. How you can pass your wealth onto your children and have it protected for generations. How to protect your business assets. That tax is a game which can be played by everyone, not just the rich.

How to Legally Reduce Your Tax Without Losing Any Money

What do stairs, cakes, first dates and fishing have in common? You'll have to read this book to find out.Join Jonnie, an over-worked, underpaid, stressed-out entrepreneur who's trying to make his way in the world.Can a long lost friend save him from financial ruin and failure?Are 10 simple business principles enough to avoid the inevitable tragedy, and allow Jonnie to triumph?Find out in this heart-warming story every business owner needs to read.

Tony Melvin

About

Books

Join the club