Tracey Follows

'Who am I?' is one of the most fundamental questions we ask of ourselves throughout our lives. But in the twenty-first century, this is becoming increasingly difficult to answer as technology forces us to negotiate different versions of ourselves distributed across a digital world. Now, Facebook gets a say in verifying who we are, science can alter our biology and reinvent us over time, and advances in AI are revolutionizing how we interact with the world around us. Understanding and defining who you are has become confusing and chaotic and in some ways is already out of our control. In an age of digital disruption, creativity and innovation, Follows argues that we need to find a way to embrace a new era of personal identity, while ensuring we preserve our autonomy from state authorities, technology platforms and emergent social systems. From surveillance and identity hacking to social media and our legacies beyond the grave, The Future of You is a fascinating and urgent exploration of what personal identity will mean for all of us in the coming decades.

Can Your Identity Survive the Technology of the Twenty-First-century?

The Future of You

John Griffiths

98% Pure Potato

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.

Tracey Follows

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