Uwe Techt

Der Quantensprung im Management - Eine Übersicht zu Methoden und Anwendungen der Theory of Constraints: Drum-Buffer-Rope, Buffer-Management, Durchsatz-Rechnungswesen, PULL-Distribution, Critical Chain, unwiderstehliches Angebot, Strategie, Viable Vision.

Der Quantensprung Im Management

Goldratt Und Die Theory of Constraints

Projects can go over budget, exceed deadlines, or deliver restricted features and quality. This can result in economic damage for companies and their clients. The difficulties arise at source. Established metrics and management methods slow projects down by creating conflicts in operations and decision-making. A radically new approach is needed; one that features • simple, constraint-oriented management, • clear, robust priorities, • company-wide rather than locally focused optimization, • a focus on speed, on ProjectsFlow. Discover how you can: • complete more projects with the same amount of resources, • reliably deliver all projects to specs, • significantly shorten project lead times.

Projects That Flow

Tim Cole

Ralf T. Kreutzer

Anne M. Schüller

Ines Eschbacher

Robert Weller

Martin Grahl

Nils Hafner

Tomas Herzberger

Dietmar Barzen

Jens Fuderholz

Harald Henn

Markus Mattscheck

Maik Mohl

Urs Thüring

Danylo Vakhnenko

Digitalisierung im Marketing heißt Automatisieren und Innovieren. Neues ausprobieren und schneller lernen, was gut ist und was nicht. Digitales Marketing produziert in Echtzeit Kennzahlen. Wer diese Zahlen nutzt, um Gutes auszubauen und Schlechtes zu stoppen, weiß, warum Growth Marketing als Geheimtipp zu messbar mehr Marketingerfolg gehandelt wird. Agiles Arbeiten, Design Thinking und New Work sind die Elemente einer funktionierenden Growth-Marketing-Strategie. Endlose Abstimmungsmarathons, Abteilungsdenken und Datensilos gehören abgeschafft. CRM-Systemen und effizientem Marketing-Ressource-Management gehört die Zukunft. Welche KPIs führen zu mehr Performance? Wie sieht eine perfekte Landingpage aus? Wie kann die Customer Journey und die Customer Experience optimiert werden? In diesem Buch zeigen 30 Fachexperten, wie Growth Marketing umgesetzt werden kann und verraten Tipps und Tricks zu SEO und SEA, E-Mail-, Social-Media- und Content-Marketing mit zahlreichen Praxisbeispielen.

Mit kreativen Maßnahmen zu mehr Erfolg und Wachstum

Leitfaden Growth Marketing

Businessmen and managers, consultancy clients, readers of the Goldratt novels, and workshop attendees often ask: What is this Theory of Constraints? How can it benefit me? How is it different from other management theories? Is there something I can read to quickly understand its fundamentals? This book is an answer to these questions. Using engaging language and offering many real-life examples, it provides an overview of the methods and tools of the Theory of Constraints: Drum-Buffer-Rope, Buffer Management, Throughput Accounting, Pull Distribution, Irresistible Offer, Corporate Strategy, and Viable Vision. You will learn how to recognize and use constraints, how to complete projects quickly and reliably, and how to gain a competitive lead and to turn it into profit.

The Quantum Leap in Management

Goldratt and the Theory of Constraints

Projects can go over budget, exceed deadlines, or deliver restricted features and quality. This can result in economic damage for companies and their clients.The difficulties arise at source. Established metrics and management methods slow projects down by creating conflicts in operations and decision-making. A radically new approach is needed; one that features? simple, constraint-oriented management,? clear, robust priorities,? company-wide rather than locally focused optimization,? a focus on speed, on ProjectsFlow. Discover how you can:? complete more projects with the same amount of resources,? reliably deliver all projects to specs,? significantly shorten project lead times.

More Projects in Less Time

Projects that Flow

Uwe Techt

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