Vance Packard

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

The Hidden Persuaders

Waste Makers

Bill McKibben

Reveals the tactics used by businesses to create consumer needs and desires for products that waste resources and finances in addition to undermining human values and independence.

The Waste Makers

A Nation of Strangers

Examines the invasion of privacy in the United States by government, business, and education. Describes surveillance techniques and tools of investigative experts.

The Naked Society

This abridged edition of Vance Packard's 1959 The Status Seekers presents a picture of American society in the late 1950s that allows students to develop a more accurate and complex understanding of an often-caricatured era. Daniel Horowitz's introduction provides historical context, an assssment of the book's impact, and a discussion of its critical reception.

Vance Packard

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