Viction:workshop

Victor Cheung

Creating high impact packaging is a critical element in the merchandising of any product. Not only must packaging grab the attention of consumers, it must help to establish brand identity and make a lasting impression. Not only must shape, graphics and color choices convey the right feeling, they must also be compatible with retail spaces where they will be displayed. Simply Packaging provides examples of the hottest packaging design from around the world employing both sophisticated technology and traditional handicraft for cosmetics, food and beverages, CD and album covers, POP displays and more.

Embalaje

Viction:ary

Graphics envelope us as we go about our daily lives and act almost as a living medium through which we define and extend our personas. From the clothes we wear to the walls we sleep within to the accessories and household items we use, graphics are adaptable elements that are fully integrated with our lives, Graphics Alive urges the reader to ponder this omnipresence of graphics around us. From big to small this book surveys a wide spectrum of projects encompassing all design discipline. Contributors include: Chillichilly, eBoy, fuseproject, House Industries, Jeremyville, Klaus Happaniemi, Naughtyfish, Rinzen, Viagrafik, Zedz and many more.

Victor Cheung

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