Vijay Mahajan

Kamini Banga

Robert E. Gunther

Tactics and strategies to help your company sell to emerging nations.

How to Succeed in the Biggest Market Opportunity of the Next 50 Years

The 86 Percent Solution

Bikram Duggal

The book came after decades of experience of the authors in microfinance operations. There was a lot of learning that each of them accrued in their journeys in implementing and managing microfinance programmes. Most of all, the authors, felt that their learning must not be lost and hence this book. It will serve as an introduction to microfinance for students and/or a resource to fall back upon for a professional/researcher. The beauty of the book will be that it will serve as a guide to learning about microfinance and learning about the tools and techniques of implementation on the ground.

Microfinance - from the Fire to the Frying Pan?

In north India, Laxman, a truck driver, takes great pride in his work. Earlier in the day, he had driven his truck to the Pataudi hub, exchanged trailers and was able to drive back to Jaipur--about 250 kilometres and four to five hours each way. Unlike other truck drivers in India, he had more free time and could go home, rather than stay on the road for days on end. He works for a company called Rivigo that uses digital technologies to create what it calls 'relay as a service' which makes it possible for drivers to relay trailers from hub to hub, allowing them to stay within a certain distance of their home and spend more time with family. In Kerala, Genrobotics, a start-up, has created Bandicoot, a 50-kg spider-like robot designed to shimmy down manholes and extract the waste that clogs sewers. Working wirelessly, it can do in twenty minutes what two or three manual scavengers would do in three to four hours, ensuring safety and efficiency. In the aftermath of Covid-19 pandemic, the Indian government's digital platform, COWIN, is helping ensure vaccination of the world's largest democracy with maximum efficacy. The platform has now been made open source for all countries to adapt and use. Every day it becomes all too obvious how critical a role these technological innovations will play in the continued emergence of developing countries and the 86 per cent of global consumers who work, shop, play, live and dream like consumers anywhere else in the world. Backed by comprehensive data and extensive research covering over 150 organizations, Digital Leapfrogs illustrates how these technologies are changing markets and lives throughout the developing world--from its upscale urban neighbourhoods to its downtrodden slums and its far-flung rural farming regions. Understanding the nature and power of these platforms and technologies will reveal critical insights into how they can transform entire economies, open vast new market opportunities and enhance the welfare of billions of people.

How technology is reshaping consumer markets in India

Digital Leapfrogs

Yoram Wind

Strategies for Reaching the New Hybrid Consumer

Convergence Marketing

Lee J. Krajewski

Larry P. Ritzman

Kenneth R. Ferris

Randall S. Schuler

David A. Schilling

Phil McKenzie

Glenn Wesley Milligan

Richard J. Murdock

Les Nethercott

Ray G. Stephens

Jesse F. Dillard

Dale Achabal

Robert W. Backoff

A Captial Market Test

The Usefulness of Unexpected Changes in Publicly Available Information for Predicting Abnormal Security Returns

Yoram (Jerry) Wind

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Global Strategies from the World's Leading Experts

Digital Marketing

Eitan Muller

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

New-Product Diffusion Models

Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers! "This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio." --E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA "While we consider Africa one of our most important markets, we are very aware that it is often overlooked as a place to conduct sustainable business. This book shows that Africa offers opportunities equal to other developing regions that receive more attention. Through the Diageo Africa Business Reporting Awards, we have committed to promoting high-quality coverage of the business environment in Africa. This book makes an important contribution in providing a vivid picture of the African market opportunity." --Paul Walsh, Chief Executive Officer, Diageo, UK "This book presents a compelling argument for waking up to the potential of a continent with a population of over 900 million and a high rate of growth. The African continent is rich in natural resources and presents opportunities across a wide cross-section of industrial and commercial areas for companies with appropriate business strategies and a genuine commitment to improving the quality of life of the local population." --Ratan N. Tata, Chairman, Tata Group, India "Unilever has invested in Africa for over a century and is committed to building strong market positions in the region by meeting the needs of African consumers. As this book highlights, the opportunities for consumer goods companies are considerable and the potential to do business in Africa is much greater than many companies realize." --Patrick Cescau, Global CEO, Unilever, UK "Bravo. The timing of this book is perfect. It will be much quoted. I especially like how Professor Mahajan uses the voices of Africans to bring it to life, alongside the research." --Barbara James, former Managing Director of the African Venture Capital Association and founder of the Henshaw Funds, the first independent pan-African private equity Fund of Funds, Nigeria/UK With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In "Africa Rising," renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of "profitable" and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

How 900 Million African Consumers Offer More Than You Think

Africa Rising

900 milhões de consumidores africanos têm mais para dar do que se julga

O despertar da Africa

Robert A. Peterson

The intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It's a topic which begs for a sound intellectual introduction. This book provides that introduction, bridging disciplines and setting out findings in a clear and consistent way.

Models for Innovation Diffusion

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

Tapping into the Power of 350 Million Consumers

The Arab World Unbound

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Vijay Mahajan

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