W. Terrence Gordon

Linguistics For Beginners is the first book to ever make the arcane labors of linguistics accessible to general readers. It begins with a lucid definition of language and proceeds to examine how it becomes the subject matter of linguistics. Key topics include the contrast between writing and speech, and elementary lessons in analyses ranging from simple sounds to entire sentences. Absurd fictions such as Eskimos having hundreds of words for snow are exploded, and the borderlands between linguistics and philosophy are investigated. Linguistics For Beginners teaches concise lessons using wit and whimsy making for a memorable learning experience. The reader will learn about language acquisition, ancient languages, little-known languages, tonal and whistle languages, linguistic engineering, structuralism, language origins, the anthropological approach to linguistics, kinship semantics, color lexicons, geographical linguistics, and much more! Linguistics For Beginners is the key tool for linguistic students of any level.

Linguistics For Beginners

Eri Hamaji

Jacob Albert

"W. Terrence Gordon's examination of the James Joyce canon and its impact on the world, both in terms of literature and culture at large, provides accessible and singular evaluations of why Joyce, no matter how impenetrable his books may seem on the surface, continues to attract readers today." "Pablo Picasso's assessment of James Joyce as a writer that "all the world can understand" speaks to how a perspective that favors the visual can see through dense texts, allowing meaning to take shape. If the idea of reading Joyce has intimidated you, Everyman's Joyce will usher you into his work; Gordon's close readings and biographical insight gel with contemporary visual cues that frame Joyce in the 21st century." --Book Jacket.

Everyman's Joyce

Ogden spent over forty years attempting "to deal ... with the whole of the linguistic problem." This study gives his work an enduring quality which is of particular relevance to late twentieth century linguistics.

C. K. Ogden and Linguistics

Provides a creative and accessible examination of Marshall McLuhan's major works and ideas.

Everyman's McLuhan

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

McLuhan: A Guide for the Perplexed

Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

McLuhan For Beginners

Marshall McLuhan

Terrence Gordon

Gaining fame and controversy in the 1960s with his proposal that television was creating a "global village" and that the medium itself, not the messages it carried, was influencing the public, media critic Marshall McLuhan was idolized by some and vilified by others. He died in 1980. As a mascot for today's cyber-set, this is the perfect time for this thoroughly researched re-evaluation of his writings and teachings. photo insert.

W. Terrence Gordon

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