Will Grant

The most important things you need to know about creating successful user experiences We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways! 101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design. Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don't Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don't tell your user!’ “Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.” - Elizabeth Churchill, Director of User Experience at Google “This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.” - Anne-Marie Léger, Designer at Shopify “A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across.” - Kate Pincott Product Designer at Facebook Some more of the 101 UX Principles featured in this book: Work with user expectations not against them How to build upon established metaphors How to arrange navigation elements How to introduce new ideas to your user Matching pagination and content structure When invention is not good for UX Striving for simplicity Reducing user tasks What to make clickable Making the most of fonts Making your links look like links Picking the right control for the job Data input and what users care about How to handle destructive user actions When color should not convey information Tappable areas and the size of fingers Getting payment details the right way Use the standard e-commerce pattern If you really must use a flat design When to use progress bars or spinners Dropdowns the right and wrong way Handling just-off-screen content How to do Hamburger menus right When to hide Advanced Settings Good UX for Notifications

A definitive design guide

101 UX Principles

For readers of Rinker Buck, Bill Bryson, and Larry McMurtry, The Last Ride of the Pony Express boldly illuminates America's mysterious and complex connection to the iconic Pony Express. With two horses, cowboy and journalist Will Grant takes us on an epic and authentic horseback journey into the modern West on an adventure of a lifetime. The Pony Express was a fast-horse frontier mail service that spanned the American West-- the high, dry, and undeniably lonesome part of North America. While in operation during the 1860s, it carried letter mail on a blistering ten-day schedule between Missouri and San Francisco, running through a vast and mostly uninhabited wilderness. It covered a massive distance--akin to running horses between Madrid and Moscow-- and to this day, the Pony Express is irrefutably the greatest display of American horsemanship to ever color the pages of a history book. Though the Pony Express has enjoyed a lot of traction over the years, among the authors that have attempted to encapsulate it, none have ever ridden it themselves. While most scholars would look for answers inside a library, Will Grant looks for his between the ears of a horse. Inspired by the likes of Mark Twain, Sir Richard Burton, and Horace Greeley, all of whom traveled throughout the developing West, Will Grant returned to his roots: he would ride the trail himself with his two horses, Chicken Fry and Badger, from one end to the other. Will Grant captures the spirit of the west in a way that few writers have. Along with rich encounters with the ranchers, farmers, historians, and businessmen who populate the trail, his exploits on horseback offer an intimate portrait of how the West has evolved from the rough and tumble 19th century to the present, and it's written with such intimacy that you'll feel as though you're riding right alongside of him. Along the way, he fights off wild mustangs wanting to steal his horses in Utah, camps with Peruvian sheepherders in Nevada, and even spends three days riding under the Top Gun aviator school in Nevada, which are just a handful of extraordinary tales Will Grant unveils as he makes his way across the treacherous and, at times, thrilling landscape of the known and unknown American West. The Last Ride of the Pony Express is a uniquely tenacious tale of adventure by a native son of the West who defies most modern conveniences to compass some two thousand miles on horseback. The result is an unforgettable narrative that will forever change how you see the West, the Pony Express, and America as a whole.

My 2,000-Mile Horseback Journey Into the Old West

The Last Ride of the Pony Express

An exploration of the phenomenon of the caudillo figure in Latin American politics and the rise of populism through the modern histories of the continent.

The Rise of Latin America's 21st Century Strongman

Populista

Improve user experience by avoiding common frustrations and focusing on what matters Book Description Design is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services. Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field—by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products. The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product. The book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there! Endorsements "This updated version of 101 UX Principles is a delight. Thoroughly revised, this edition includes great points from the earlier edition, offers some updated examples, and provides new examples of solid UX principles. Theory goes into practice with examples that we can all relate to. The author says this book is a 'shortcut to success' for less experienced designers and a challenge to accepted thinking for seasoned UX professionals. It is that, yes, and it is so much more. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." —Elizabeth Churchill, Director of User Experience, Google "They say UX is liquid - you can't pin it down. Well, they haven't read this book. In a series of short, direct lessons, this book lays out the fundamental principles of good user experience design. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices. This is a phenomenal reference guide as you set out on your UX journey or even if you've been on it for many years." —Jeff Gothelf, Author of Lean UX Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users’ time and effort in your Forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions Complexity can be good for some users Who this book is for This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

Actionable Solutions for Product Design Success

An exploration of the phenomenon of the caudillo figure in Latin American politics and the rise of populism through the modern histories of the continent. 'An ambitious, riveting and essential book that has much to teach us about the recent history of this region, and about the human impulse towards populism that continues to shape the world' Ben Rhodes , bestselling author of The World As It Is The swing to the Left in Latin America, known as the 'Pink Tide', was the most important political movement in the Western Hemisphere in the 21st century. It involved some of the biggest, most colourful and most controversial characters in Latin America for decades, leaders who would leave an indelible mark on their nations and who were adored and reviled in equal measure. Parties became secondary to individual leaders and populism reigned from Venezuela to Brazil, from Central America to the Caribbean, financed by a spike in commodity prices and oil-backed largesse of Venezuela's charismatic socialist president, Hugo Chavez. Yet within a decade and a half, it was all over. Today, this wave of populism has left the Americas in the hands of some of the most authoritarian, militarized and dangerous leaders since the military dictatorships of the 1970s.

Populista: the Rise of Latin America's 21st Century Strongmen

Improve user experience by avoiding common frustrations and focusing on what matters Book Description: Design is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services. Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field-by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products. The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product. The book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there! Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your Forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions Complexity can be good for some users Who this book is for: This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

The most important things you need to know about creating successful user experiences We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways! 101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design. Enjoy 101 Principles including 'Good UX has a Beginning, a Middle, and an End', 'Make Your Links Look Like Links', 'Don't Use Obsolete Icons', 'Decide Whether an Interaction Should Be Obvious, Easy, or Possible', 'Test with Real Users', 'Making the most of fonts', 'Good UX for search results', and 'Show your user - don't tell your user!' "Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted." - Elizabeth Churchill, Director of User Experience at Google "This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers." - Anne-Marie Léger, Designer at Shopify "A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across." - Kate Pincott Product Designer at Facebook Some more of the 101 UX Principles featured in this book: Work with user expectations not against them How to build upon established metaphors How to arrange navigation elements How to introduce new ideas to your user Matching pagination and content structure When invention is not good for UX Striving for simplicity Reducing user tasks What to make clickable Making the most of fonts Making your links look like links Picking the right control for the job Data input and what users care about How to handle destructive user actions When color should not convey information Tappable areas and the size of fingers Getting payment details the right way Use the standard e-commerce pattern If you really must use a flat design When to use progress bars or spinners Dropdowns the right and wrong way Handling just-off-screen content How to do Hamburger menus right When to hide Advanced Settings Good UX for Notifications

Will Grant

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