William Arruda

A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.

Real Personal Branding in the Virtual Age

Digital You

Kirsten Dixson

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Stand Out by Building Your Brand

Career Distinction

يعد هذا الكتاب دليلا قويا فى صناعه العلاقه الخاصه باتجاهك المعنى كمتخصص فى كتابه السير العمليه و مدرب الاتجاهات المهنيه

استراتيجيات صناعة التميز ...الشخصي والمؤسسي

Deb Dib

Ditch. Dare. Do! is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand! Personal branding is increasingly recognized as a must-have skill in every executive and employer tool kit, providing to both employees and employers the sense of stability, empowerment, value-creation, and recognition so critical to success in an increasingly volatile marketplace. Yet, until now, there has been no definitive guide to personal branding from these combined perspectives. Ditch. Dare. Do!, by Personal Branding Guru William Arruda and CEO Coach Deb Dib, is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. This groundbreaking book is designed for professionals who seek to build satisfying careers (by aligning who they are with what they do and how they do it), and for companies that are serious about retaining and growing the best talent. Ditch. Dare. Do! challenges long-held assumptions and habits, daring the reader with a 'ditch' (a mindset that must be shattered), a 'dare' (a challenge to up their game), or a 'do' (a critical action that must be taken to ensure success). Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do! is deliberately bold and brief a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal 'career branding.' Readers who follow this GPS for executive success will advance their careers, support the corporate brand, deliver greater value to their companies, and become influential, indispensable, and incredibly happy.

William Arruda

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