William E. Warren

Larry F. Chapman

Practical advice for everything from selecting players to effectively carrying out administrative tasks. Includes dozens of diagrams of drills and plays and 40 reproducible forms, checklists, and worksheets.

Practical Techniques and Materials for Building an Effective Program and a Winning Team

Basketball Coach's Survival Guide

George D. Danner

Este libro enseña cómo elaborar un programa de entrenamiento, cuáles son las técnicas de entrenamiento y cómo hacer para que el equipo crezca desde la base. Para ello, en una primera parte, “Primeros pasos”, se enseña a crear un programa de cantera efectivo, las técnicas para mantener la motivación de los jugadores, y las estrategias para desarrollar la cohesión del equipo. En la segunda parte, “Jugando al fútbol”, trata de los aspectos a tener en cuenta en la preparación para la competición, desde la presentación de las nociones básicas del juego, junto con las progresiones y estrategias para la enseñanza de las técnicas, pasando por las actividades y ejercicios para la preparación física, hasta los sistemas de juego y las estrategias asociadas. En la tercera y última parte, “Entrenar a tu equipo”, se presentan las técnicas de organización que los entrenadores utilizan para preparar a su equipo para la siguiente temporada, los partidos individuales y los play-offs. Incluye, también, más de 100 diagramas y fotografías que muestran las técnicas, estrategias y posiciones.

GUÍA DE SUPERVIVENCIA DEL ENTRENADOR DE FÚTBOL

David L. Loudon

Robert E. Stevens

Bruce Wrenn

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.

Marketing Planning Guide, Second Edition

Jerry Tarkanian

Winning Basketball Systems

L. Chapman

Provides practical advice for everything from selecting players to effectively carrying out administrative tasks. Includes dozens of diagrams of drills & plays & 40 reproducible forms, checklists, & worksheets.

William E. Warren

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