O. C. Ferrell

William M. Pride

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing 2016

마케팅 파운데이션(4판)

The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan

Marketing:Concepts & Strategies (12Th Ed.)

Robert J. Hughes

Jack R. Kapoor

Build the solid foundation you need to succeed in today's competitive business world and in your personal life with Pride/Hughes/Kapoor’s FOUNDATIONS OF BUSINESS, 6E. Up-to-date coverage highlights important topics such as forms of business ownership, management and organization, human resource management, marketing, e-business, information systems, accounting and finance. You examine how a nation's economy affects both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. New cutting-edge coverage addresses the impact of social media on business, international business, green and socially responsible business, and sustainability. You learn to become a better employee, more informed consumer and even a successful business owner with FOUNDATIONS OF BUSINESS, 6E. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Business

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Marketing, Loose-leaf Version

Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Build the solid foundation for success both in today's competitive business world and within your professional and personal life with Pride/Hughes/Kapoor’s FOUNDATIONS OF BUSINESS, 7E. Updates highlight the specific challenges facing businesses and individuals, particularly as the nation emerges from the COVID-19 pandemic. You examine issues within today's economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation’s economy and you, as an individual consumer. Let the learning features, real examples, powerful new cases and latest content throughout this edition show you how to become a better employee, more informed consumer and a successful business owner. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Test Bank

Robert James Hughes

INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. INTRODUCTION TO BUSINESS, 11E, International Edition delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.

Introduction to Business

Concepts and Strategies

FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Pride

Business, Custom Publication

Gain the understanding you need to address all of the decision areas in marketing practice today with the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. This edition blends marketing fundamentals with discussions of the latest, emerging topics and contemporary trends reshaping marketing today. You examine the power of market research and analytics and the impact of artificial intelligence on marketing choices. This edition also introduces you to marketing within social media, digital marketing, ethics, globalization and marketing technology interface. Updated intriguing visuals, timely content, real cases and fascinating videos work with the book's inviting presentation to emphasize the importance of what you're learning and to guide you in effectively putting principles into practice in today's fast-paced business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Marketing

Gain a solid understanding of business today and what it takes to become a better employee, more informed consumer, and even a successful business owner with the best-selling FOUNDATONS OF BUSINESS, 5E. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics and special features examine ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage addresses cutting-edge topics, such as the impact of social media in business, the economic recovery and remaining economic issues, international business, green and socially responsible business, and sustainability. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Bryan A. Lukas

Outi Niininen

Sharon Schembri

Riza Casidy

Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds ' Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.

William M. Pride

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