William Shewfelt

Ted Naiman

The only difference between the HEALTHIEST people on earth, and the LEAST HEALTHY? DIET and EXERCISE. All of us WANT to achieve optimum wellness, but not all of us know how. There are some basic levers that drive health in one of two directions: towards perfection, or towards chronic degenerative disease. If you understand the principles that govern your physiology, you can achieve complete mastery over your own body composition and become the best possible version of yourself. The P: E Diet is the SIMPLEST and MOST PRACTICAL diet and exercise book ever written. Once you understand the core tenets of your biology, you will know HOW to increase your lean mass while decreasing your fat mass-and you will know WHY it works. The P: E Diet breaks down every single dietary strategy into one incredibly simple metric: PROTEIN versus ENERGY. The protein to energy ratio explains EVERY SINGLE DIET PHENOMENON. The P: E Diet breaks down the cause of the obesity epidemic and the solution using this one powerful weapon. This is not 'paleo' or 'keto' or 'low carb' or 'low fat' or 'plants versus animals' or 'calorie counting'-instead this is one MASTER CONCEPT that explains the success of EVERY SINGLE DIETARY STRATEGY out there. This book completely TRANSCENDS ALL OF THE DIET CAMPS and explains why they ALL offer some value-and once you understand this underlying principle, you unlock EVERY DIET. The P: E Diet explains EXACTLY why FOOD CHOICE is everything - once you choose WHAT to eat, your body will tell you HOW MUCH to eat. This approach teaches you how to eat INTUITIVELY to achieve your goals, without unnecessary tracking or micromanaging quantity. The exercise portion of this book is just as revelatory: all you need for the optimum adaptive response to exercise is to generate MAXIMUM TENSION in your muscles for the MAXIMUM TIME possible. All exercise can be broken down into three exercise motions: PUSH, PULL, and LEGS. This requires NO EQUIPMENT WHATSOEVER and can be accomplished with bodyweight only. By maximizing INTENSITY and FREQUENCY you can build muscle with absolute MINIMUM TIME. Packed with hundreds of photos and illustrations, The P: E Diet is a life-changing knowledge bomb that absolutely anyone and everyone should read.

The PE Diet

Brad Kearns

Brian McAndrew

The carnivore diet has emerged as an extremely compelling and scientifically validated strategy to drop excess body fat quickly, heal from assorted autoimmune, inflammatory, and leaky gut conditions, and dramatically elevate the nutrient density of your diet. While uncool naysayer dudes will dismiss the carnivore diet out of hand as crazy or even dangerous, these Cool Dudes will give you the straight scoop about the rationale for and benefits of eating sustainably-raised, nose-to-tail animal foods. This can be done with a strict protocol to address chronic ailments, or with a carnivore-ish strategy where certain less-offensive plant foods (e.g., fruit, dark chocolate, guacamole) are included in delicious recipes and snacks. This fun-loving but highly informative book will help you sort through the hype and misinformation about carnivore, and gain insights from some of the world's leading carnivore advocates like Dr. Paul Saladino and Dr. Shawn Baker. For example, with the intestinal microbiome widely regarded as the next frontier of health and medical science, you'll learn why a carnivore eating pattern can spark a dramatic reconstitution of gut bacteria and an improvement in damaged gut lining in only a few days. By restricting otherwise healthy plant foods like fruits, vegetables, nuts, and seeds, those with leaky gut or lectin sensitivity have experienced truly mind-blowing health improvements. What's more, the high satiety and easy compliance with carnivore can help you shed excess body fat quickly, without having to suffer from calorie restriction, extreme workouts and frequent backslides and burnout. The three Cool Dudes--Brad, Brian and William--health experts who walk their talk, enjoy life, perform magnificent athletic feats fueled by meat, and are nice to their wives and strangers alike, give you everything you need to succeed in this award-winning book. You'll learn the right way to implement a nose-to-tail carnivore eating strategy featuring a strategic variety of sustainably raised animal foods like grassfed meat, pastured eggs, wild-caught seafood, and the true superfoods of the planet: liver and other nutrient-dense organ meats. You'll also pick up some cool fitness and lifestyle tips to help support your dietary transition instead of compromise it. Forget the hassle and complexity of typical cookbook offerings and enjoy 97 delicious, quick and easy carnivore-friendly recipes. Isn't it about time for you to become a lean, mean, athletic, smart, happy, tan cool dude? This book will help you get there, and have fun along the way.

William Shewfelt

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