Yamuna Kachru

Larry E. Smith

This volume aims to familiarize readers with the varieties of world Englishes used across cultures and to create awareness of some of the linguistic and socially relevant contexts and functions that have given rise to them. It emphasizes that effective communication among users of different Englishes requires awareness of the varieties in use and their cultural, social, and ideational functions. Cultures, Contexts and World Englishes: demonstrates the rich results of integrating theory, methodology and application features critical and detailed discussion of the sociolinguistics of English in the globalized world gives equal emphasis to grammar and pragmatics of variation and to uses of Englishes in spoken and written modes in major English-using regions of the world. Each chapter includes suggestions for further reading and challenging discussion questions and appropriate research projects designed to enhance the usefulness of this volume in courses such as world Englishes, English in the Global Context, Sociolinguistics, Critical Applied Linguistics, Language Contact and Convergence, Ethnography of Communication, and Crosscultural Communication.

Cultures, Contexts, and World Englishes

Cecil L. Nelson

This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker's globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America. Based on over 40 interviews conducted with key figures at both National/Panasonic and Shun Hing Group, it provides a fascinating insight into the process by which the National rice cooker was first localized and then globalized. Interspersed throughout are personal accounts by individuals in Japan and Hong Kong for whom owning a rice cooker meant far more than just a convenient way of cooking rice. The book includes over 60 images, among them advertisements dating back to the 1950s that illustrate how Japanese appliances contributed to the advent of a modern lifestyle in Hong Kong. This account of the rice cooker's odyssey from Japan to Hong Kong and beyond is intended for a general audience as well as for readers with an interest in the empirical study of globalization, intercultural communication, Hong Kong social history, and Japanese business in Asia.

World Englishes in Asian Contexts

Braj B. Kachru

The Handbook of World Englishes is a collection of newly commissioned articles focusing on selected critical dimensions and case studies of the theoretical, ideological, applied and pedagogical issues related to English as it is spoken around the world. Represents the cross-cultural and international contextualization of the English language Articulates the visions of scholars from major varieties of world Englishes – African, Asian, European, and North and South American Discusses topics including the sociolinguistic contexts of varieties of English in the inner, outer, and expanding circles of its users; the ranges of functional domains in which these varieties are used; the place of English in language policies and language planning; and debates about English as a cause of language death, murder and suicide.

The Handbook of World Englishes

This book presents the structure of Hindi keeping in view the sociolinguistic context of language use. It includes descriptions of sounds, devices of word formation, rules of phrase and sentence construction and conventions of language use in spoken and written texts incorporating the insights gained by application of recent linguistic theories. The account presented here, however, is free from abstruse technical vocabulary and modes of presentation that aim at justifying a particular linguistic model. This volume is primarily designed as a source of reference for linguists and educators who want to be better informed about the forms and functions of Hindi, and a resource for students and teachers of Hindi. Hindi, the official language of the Republic of India, is the second most widely spoken language with approximately three hundred and fifty million speakers. In its diasporic contexts, it is spoken in Africa, Australia, Europe, Fiji, Guyana, Surinam, Trinidad, United Arab Emirates, United Kingdom and United States. An Indo-European language by genetic affiliation, Hindi shares many characteristics with Austro-Asiatic, Dravidian, and Sino-Tibetan languages of the subcontinent. In addition, Hindi has assimilated features of Arabic, Persian and English in a variety of its functionally determined styles.

Hindi

S. N. Sridhar

South Asia is a rich and fascinating linguistic area, its many hundreds of languages from four major language families representing the distinctions of caste, class, profession, religion, and region. This comprehensive new volume presents an overview of the language situation in this vast subcontinent in a linguistic, historical and sociolinguistic context. An invaluable resource, it comprises authoritative contributions from leading international scholars within the fields of South Asian language and linguistics, historical linguistics, cultural studies and area studies. Topics covered include the ongoing linguistic processes, controversies, and implications of language modernization; the functions of South Asian languages within the legal system, media, cinema, and religion; language conflicts and politics, and Sanskrit and its long traditions of study and teaching. Language in South Asia is an accessible interdisciplinary book for students and scholars in sociolinguistics, multilingualism, language planning and South Asian studies.

Language in South Asia

An overview of the language in South Asia within a linguistic, historical and sociolinguistic context, comprising authoritative contributions from international scholars within the field of language and linguistics. It is an accessible interdisciplinary book for students and scholars in sociolinguistics, multilingualism, language planning and South Asian studies.

Yamuna Kachru

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