Yvon Chouinard

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.

The Education of a Reluctant Businessman

Let My People Go Surfing

Vincent Stanley

Details the business policies undertaken by the outdoor sports clothing company Patagonia to make environmentally responsible practices a priority, including using organic cotton and manufacturing recycled fleece.

The Responsible Company

Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

Lessons from the Edge of Business and Sport

Some Stories

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. With a Preface to the Second Edition, Introduction, and Epilogue read by the Author.

The Education of a Reluctant Businessman : Including 10 More Years of Business Unusual

Now includes the company's last ten years of action and innovation and an explanation of Patagonia's revolutionary new business organization: The Patagonia Purpose Trust and The Holdfast Collective Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Yvon Chouinard, founder and former owner of Patagonia, and Vincent Stanley, Patagonia's Director of Philosophy, draw on 50 years' experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. And then, in an unprecedented action, in 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner bakery, to do the same. In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers and communities with respect. This updated edition also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years.

What We've Learned from Patagonia's First 50 Years

The Responsbile Company

Mauro Mazzo

Craig Mathews

Simplified straightforward primer on the core wisdom for all fly fishers.

Techniques for Tenkara and Rod & Reel

Simple Fly Fishing

Including Let My People Go Surfing / the Responsible Company / and Patagonia's Tools for Grassroots Activists

The Patagonia Business Library

Let my people go surfing. La filosofia di un imprenditore ribelle

Que mi gente vaya a hacer surf

Chris Jones

Dick  Dorworth

Lito Tejada-Flores

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

Reflections on the Lost Photos of the Third Ascent

Climbing Fitz Roy, 1968

Photographs of ice climbers in action augment complete instructions in the techniques of ice climbing, dangers, and safety measures

Climbing Ice

Chris Malloy

Doug Tompkins

Follows a group of young adventurers as they echo an expedition first made 40 years ago by Yvon Chouinard (founder of Patagonia) and Doug Tompkins (original founder of The North Face). Navigating from California to Chile, with an unplanned stop at Rapa Nui (Easter Island), the modern day adventurers explore the wild coasts and mountains of Patagonia. During their quest to surf and climb, they are exposed to the harmful effects of industry on the environment, as well as the courageous efforts of local people who are trying to preserve the wilderness. Book parallels the film 180° South trip, and tells of the journey with words and images not seen in the film.

Conquerors of the Useless

180° South

Karla Olson

A visual scrapbook of what we’re proud of -- as well as the missteps we’ve taken --and what we’ve learned in 40 years of cutting-edge business. To celebrate our 40th anniversary, the book includes excerpts from field reports, enviro essays, our incomparable photography, and a detailed timeline of significant firsts. Filled with observations, recollections, and more from Patagonia employees, ambassadors, and friends, Patagonia: 40 Years of Firsts reflects the creativity, critical thinking, and love of the wild that makes Patagonia one of the world’s most interesting and inspiring companies.

Forty Years of Firsts

Patagonia

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

Techniques for Tenkara and Rod and Reel

Douglas Chadwick

Gerry Lopez

A sampling of titles available from Patagonia Books. Patagonia Books is intended as a way to advance our love of books as well as nature and a reflective life. We publish a select number of titles on wilderness, wildlife, and outdoor sports that inspire and restore connection to the natural world. We also present books that raise awareness about not only the environmental challenges our world faces, but suggest ways that we can work together to slow the disintegration of our planet. This includes immediate activities, such as strategies to reduce our carbon footprint, as well as more in-depth examinations of the meanings of affluence, consumerism, and capitalism in the 21st Century.

Books That Change Lives: A Sampling from Patagonia Books

Naomi Klein

Die Erfolgsgeschichte eines eigenwilligen Unternehmers

Lass die Mitarbeiter surfen gehen

Yvon Chouinard ist Unternehmer wider Willen. Eigentlich wollte er nur Klettern und Surfen – und trotzdem baute er ein Multimillionen-Dollar-Unternehmen auf. In seiner Jugend verbrachte er viel Zeit in der Natur und ließ sich von seinem Vater das Schmiedehandwerk beibringen. Als begeisterter Kletterer entwickelte und verkaufte er sein eigenes Equipment, dessen Design sich bis heute kaum verändert hat. Nach und nach erweiterte er die Palette seines Angebots, wobei er und seine Mitarbeiter keine besondere Strategie verfolgten: Jeder tat, was nötig war – und worauf er Lust hatte. Aus dieser Mentalität entstand im Lauf der Zeit das erfolgreiche Unternehmen Patagonia. In dieser neu überarbeiteten Auflage zum 10-jährigen Jubiläum der Originalausgabe zeigt Yvon Chouinard – legendärer Kletterer, Geschäftsmann, Umweltschützer und Gründer von Patagonia, Inc. – wie seine eigene Lebensphilosophie zum erfolgreichen Unternehmensleitbild wurde und was Patagonia zu einem der am meisten respektierten und umweltbewussten Unternehmen der Erde machte. Lass die Mitarbeiter surfen gehen ist ein Buch, das sowohl für Unternehmer als auch Outdoor-Enthusiasten gleichermaßen beeindruckend ist.

Yvon Chouinard

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