Zeke Faux

In 2021, cryptocurrency goes mainstream. Giant investment funds are buying it. Politicians endorse it. TV ads hail it as the future of money. Hardly anyone knows how it works - who cares when everyone is getting rich? But financial crime reporter Zeke Faux cares: even in fraud, there are standards. In the Bahamas, schlubby billionaire wunderkind Sam Bankman-Fried tells him how he will use his fortune to save the world. In Cambodia, a spam text unearths a horrifying slavery ring fuelled by crypto. Faux buys a $20,000 cartoon of a mutant ape to gain access to a festival headlined by Snoop Dogg, and talks his way onto the yacht of a riddling crypto founder/former child actor (The Mighty Ducks, 1992) who was among the first to see the power of imaginary treasure. In search of an elusive cash reserve at the foundation of the whole system, the incredulous Faux finds himself crossing three continents, as well as the boundaries of law, taste and economic rationality. Shocking and uproarious, Number Go Up is the essential chronicle of a $3 trillion delusion, the greatest bubble in history.

Inside Crypto’s Wild Rise and Staggering Fall

Number Go Up

The “endlessly entertaining” (Matt Levine) and “ludicrously compelling” (Evan Osnos) account of the crypto delusion, and how Sam Bankman-Fried and a cast of fellow nerds and hustlers turned useless virtual coins into trillions of dollars “One of the greatest business stories of all time.”—A.J. Jacobs, bestselling author of The Puzzler In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”? As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires. Faux follows the trail to a luxury resort in the Bahamas, where SBF boldly declares that he will use his crypto fortune to save the world. Faux talks his way onto the yacht of a former child actor turned crypto impresario and gains access to “ApeFest,” an elite party headlined by Snoop Dogg, by purchasing a $20,000 image of a cartoon monkey. In El Salvador, Faux learns what happens when a country wagers its treasury on Bitcoin, and in the Philippines, he stumbles upon a Pokémon knockoff mobile game touted by boosters as a cure for poverty. And in an astonishing development, a spam text leads Faux to Cambodia, where he uncovers a crypto-powered human-trafficking ring. When the bubble suddenly bursts in 2022, Faux brings readers inside SBF’s penthouse as the fallen crypto king faces his imminent arrest. Fueled by the absurd details and authoritative reporting that earned Zeke Faux the accolade “our great poet of crime” (Money Stuff columnist Matt Levine), Number Go Up is the essential chronicle, by turns harrowing and uproarious, of a $3 trillion financial delusion.

Zeke Faux

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