A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century

Scott Bedbury2003
Sign up to use
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.

Reviews

No reviews yet.
Be the first to write one.

Highlights

No highlights yet.
Be the first to share one.