Name: The Formula
ISBN: 9780316526470

Albert-László Barabási

The Universal Laws of Success

The Formula

In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success. Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you. In The Formula, Barabasi highlights the vital important of community respect and appreciation when connecting performance to recognition--the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage. Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in today's society.

Nadine 

I stumbled on this one as it was linked to another book I'd been listening to and I'm really glad I did. I nearly didn't start it, thinking it would be one of those self-help American style "you can do it if you want to do it" type books, but it was quite different. Barabási is a Hungarian immigrant who has done real scientific research into networks and success and crunched substantial volumes of data in his quest to understand what makes the difference between for instance a Nobel prize winner and one of the other 50 co-authors on the papers that he wrote (I say he, because most Nobel winners are men, and he uncovers the reasons for this too - hint - if you're a woman, never collaborate in your research, you'll be shafted). 
It's a positive forward looking book and an enjoyable read / listen

The Formula The Universal Laws of Success

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