Name: VALUE PROPOSITION DESIGN (sekuel Business Model Generation)
ISBN: 9786230005367

Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

Cara menciptakan produk dan jasa yang diinginkan pelanggan, mulailah denganÉ Value Proposition Design. Value Proposition Design akan membantu Anda untuk sukses dalamÉ 1. Memahami pola dari penciptaan nilai Susun informasi mengenai apa yang diinginkan pelanggan secara sederhana, sehingga pola penciptaan nilai dapat terlihat dengan mudah. Hasilnya, Anda akan merancang proposisi nilai dan model bisnis menguntungkan yang secara langsung tertuju pada tugas, kesulitan, dan keuntungan pelanggan Anda yang paling mendesak dan penting. 2. Memberdayakan pengalaman dan kemampuan tim Anda Perlengkapi tim Anda dengan bahasa bersama untuk menghadapi percakapan yang tak jelas ujung pangkalnya. Jadikan percakapan lebih strategis, latih kreativitas, dan jadikan semuanya beriringan. Hal ini akan membuat rapat menjadi lebih menyenangkan, penuh semangat, dan menciptakan hasil yang dapat ditindaklanjuti. Bukan sekadar teknologi, produk, dan fitur, tetapi juga lebih menuju kepada PENCIPTAAN NILAI bagi PELANGGAN dan BISNIS ANDA.

VALUE PROPOSITION DESIGN (sekuel Business Model Generation)

Yves Pigneur

Alan Smith

Gregory Bernarda

Alexander Osterwalder

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

How to Create Products and Services Customers Want

Value Proposition Design

Doug Belshaw

One of my favourite practical 'business' books. Awesome.

Michael Schoelkopf

Stig Melón-Bratvold

Niels Andersen

Andreas Spiegler

Daniel Figueiredo

Yan Aung

Adriano

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

VALUE PROPOSITION DESIGN (sekuel Business Model Generation)

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