Seth Godin

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

The Power of Telling Authentic Stories in a Low-trust World

All Marketers are Liars

Nast Marrero

Seth Godin crafts this book with a number of honest insights about how communication between brands, organizations and citizens is broken and how it can be rebuilt. Seth's voice is authentic and sound. Once again he pushes society towards a stronger communication framework.

This book examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.

The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars

Sanat Gersappa

Changed my thinking about the art of Marketing.

T.A.V

This little book with a simple idea of storytelling changed the way I look at all the companies, products, services and individuals. I realised how I had remarkable stories to tell and just didn't realise the importance or the way I can do it.

I see many people rating this book low for dragging a simple idea for 200 pages, I felt that too but realised it's actually a good thing, reading a basic concept applied by 100 different people and in 100 different situations is what gave me a lot of clarity and confidence to use it. Repetition of the main idea of this book helped get it reach my subconscious mind.

I'm already changing the existing stories of my businesses and adding in where they are missing, for the new ventures that I'm starting I feel much more powerful & creative, thank you Seth

All Marketers are Liars The Power of Telling Authentic Stories in a Low-trust World

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