Brad Stone

'Amazon Unbound' is an unvarnished picture of Amazon's unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. From the author of 'The Everything Store'.

Jeff Bezos and the Invention of a Global Empire

Amazon Unbound

Bouke van der Bijl

Jeff Bezos is a terrifying dude, and so is Amazon. The absolute drive for efficiency in everything they do is awe-inspiring. This book is a good look into all the various projects and scandals that happened since _The Everything Store_. Even though Amazon is so huge, it seems like they could grow to be 5x as large even still.

Keven Wang

Brad stone written a masterpiece. I am exited to read his book on Uber

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store. Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents an “excellent” (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and “engaging” (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

Bob Wassermann

Good succession of “The Everything Store”. Where the previous book unpacked the start of Amazon, the webshop, this book explores all everything Jeff did afterwards – AWS, Alexa, BlueOrigin, Washington Post and his divorce.

This book also shows a more vulnerable Jeff at times – highlighting failed products and roll-outs.

If you’ve read “The Everything Store” I can highly recommend this as well, if you didn’t, it’s perhaps a good idea to read the previous book first.

Amazon Unbound Jeff Bezos and the Invention of a Global Empire

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