Name: American Icon
ISBN: 9780307886057

Bryce G. Hoffman

A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.

Alan Mulally and the Fight to Save Ford Motor Company

American Icon

Jowanza Joseph

While this book makes Alan Mulally look like he can walk on water I still ended up liking it a lot. It was a clear case study in how what it takes to heal a dying company. It takes massive job cuts, rededication to a singular vision and overall compassion and love for your product. I learned a lot of important lessons reading this I hope to take into any leadership job I have in the future.

American Icon Alan Mulally and the Fight to Save Ford Motor Company

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