Alexandra Carter

**Instant Wall Street Journal Bestseller** “A joy to read.” —Douglas Stone and Sheila Heen, authors of Difficult Conversations “Like having a negotiation coach in your corner…giving you the courage to ask for more.” —Linda Babcock, author of Women Don’t Ask Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation. Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life, but often people shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Ask for More, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward, accessible approach anyone can use to ask for and get more. We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise both sides compromise, ending up with less. Instead Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime. Ask for More gives you the tools to bring clarity and perspective to any important discussion, no matter the topic.

10 Questions to Negotiate Anything

Ask for More

Cassandra Tang

Negotiation is any conversation in which you are steering a relationship.

When you’re steering your kayak, you achieve better results when you’re focused on the goal (the beach) instead of the obstacle (the rocks). By making this shift, we move from a place of fear or complaint to a positive problem-solving mind-set that carries us to our destination.

Let us never negotiate out of fear. But let us never fear to negotiate.

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