I F**king Love That Company How a New Generation of Brand Builders Is Defining the Post-Amazon World

The digital world has disrupted retail as most people know it. Consumers are empowered by the ability to comparison shop and then make their purchases online. This book outlines the history of this disruption and looks into the future to see how Amazon and other companies will behave in the future. It also discusses how companies can change their behavior to help their customers become more loyal.