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estética do marketing, A – Exame
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estética do marketing, A – Exame

Bernd H. Schmitt — 2000
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Parte I: A estética como ferramenta estratégica; Parte II: Gerenciamento de identidade pela estética; Parte III: Como determinar e proteger a estética; Parte IV: Gerenciamento abrangente de identidade.

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