Name: Writing for Impact
ISBN: 9781400241484

Bill Birchard

8 Secrets from Science That Will Fire up Your Readers' Brains

Writing for Impact

Srinivasan Tatachari

This is a very practical book and useful for any of us who are into writing, be it any kind. Bill covers all kinds of writers in the book. I found what he suggests to work for me in my academic research writing as well. Each chapter is clearly a tip - such as 'Simple, Specific, Surprising, Stirring, Seductive and so on.' Each of the chapters is replete with examples from different sources to help push his point. 

I loved small tips such as "People normally assume the simpler explanation is the better one.' and that 'People do not like long sentences and words.' 'Surprise can and should serve as a strategy when you communicate.' Creating anticipation in the reader: Prime, withhold and deliver! Get readers on a hook and tease them with tidbits and then finally deliver on that seduction!

He shares incredible experiments which help us understand how our writing can impact readers - for eg and experiment showed that readers were not just reading the words, but actually predicting them before reading them! Experiments about insights and relation to pleasure and rewards in the mind of the reader..

A book I am sure anyone interested in communications will find useful!

Writing for Impact 8 Secrets from Science That Will Fire up Your Readers' Brains

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