Malcolm Gladwell

Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life.

inteligencia intuitiva : por qué sabemos la verdad en dos segundos?

Blink

Dhrumil Patel

Kyler Phillips

We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it.

When it comes to the task of understanding ourselves and our world, I think we pay too much attention to those grand themes and too little to the particulars of those fleeting moments.

In the negative sentiment override state, people draw lasting conclusions about each other.

It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.

You can learn as much — or more — from one glance at a private space as you can from hours of exposure to a public face.

It’s one thing to acknowledge the enormous power of snap judgments and thin slices but quite another to place our trust in something so seemingly mysterious.

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